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BMW i3 - Style over substance - JonestHon

I noticed that when a car maker try to flog you a new car, the first thing the marketing dept will throw at you is look in and out, second is brand/desirability and third is the mundane practicality.

How the world had changed, I was watching some old Cortina ads and the ad man was all about how good to drive the car is and the gizmos galore.

Here is some press from BMW letting us know they painted a car yellow.

www.bmwblog.com/2022/01/15/bmw-i3-sao-paulo-yellow/

BMW i3 - Style over substance - badbusdriver

I noticed that when a car maker try to flog you a new car, the first thing the marketing dept will throw at you is look in and out, second is brand/desirability and third is the mundane practicality.

How the world had changed, I was watching some old Cortina ads and the ad man was all about how good to drive the car is and the gizmos galore.

Here is some press from BMW letting us know they painted a car yellow.

www.bmwblog.com/2022/01/15/bmw-i3-sao-paulo-yellow/

Not sure what you are saying here?

But I must say that the i3 is one of the only BMW's of (relatively) recent times which I like. Sadly the cost to make it (carbon monocoque) combined with the lack of punters brave enough to buy a BMW that doesn't look like BMW's are supposed to, has meant that it has been a commercial flop and won't be (directly) replaced.

Very light for an EV (more than 200kg lighter than a Zoe with similar sized battery), plenty of space for four, great performance and handling (despite those narrow tyres), interesting interior materials, many of which are recycled.

But it seems what the majority of buyers want from a new car is to be bigger, more powerful, have more gadgets, and a bigger front grill. Nobody is interested in intelligent design and modest dimensions.

BMW i3 - Style over substance - JonestHon

It was just a thought.

I am referring to how new cars are marketed in the media.

When they push their gaff out, marketers put some order in what they list first in their advertisement. I am referring to that order, a bit like the ingredient list on a food packaging, prominent ingredient first, etc.

In the past, performance and practicality were listed first; nowadays, it's further down the list after look, feel, infotainment, etc. It's more of a reflection of what people are looking for, probably due to the disposable nature of cars. Not different to any other consumer product, so just an observation.

Hoping this clears it.

BMW i3 - Style over substance - sammy1

The latest tech from BMW is a ""paint"" called E ink which enables the car to change its colour at the press of a button. The coating contains millions of charged particles. It can give you a light coloured car in summer for a cooler effect and a dark colour in winter for the opposite.. How useful this will be is debateable but bad news for plod looking out for a specific colour!

BMW i3 - Style over substance - focussed

Assuming this isn't a wind up, how would the car be registered as being a particular colour?

Edited by focussed on 25/01/2022 at 21:36

BMW i3 - Style over substance - alan1302

Assuming this isn't a wind up, how would the car be registered as being a particular colour?

It's something they were showing at a car show - probably won't be an actual thing...just call it multi.

BMW i3 - Style over substance - Grenache

Sadly the same in other industries too, e.g. mobile phones. They go for the look, rather than performance such as how well is works in marginal signal areas. I wouldn't want a glamourous phone if I needed to call out a breakdown service on some remote rural road with iffy phone signal!

BMW i3 - Style over substance - Steveieb

What impressed me most about this car was the looks and the performance combined with the range extender in the boot.

My friend ordered one and was told the Road Tax was thirty pounds but because of the range extender it turned out to be over £400 so he cancelled the order. Is this correct ?

I was so impressed with the car when I tested it at Millbrook but can’t remember what the ride is like on those 35 profile tyres

BMW i3 - Style over substance - badbusdriver

What impressed me most about this car was the looks and the performance combined with the range extender in the boot.

My friend ordered one and was told the Road Tax was thirty pounds but because of the range extender it turned out to be over £400 so he cancelled the order. Is this correct ?

I was so impressed with the car when I tested it at Millbrook but can’t remember what the ride is like on those 35 profile tyres

None of them are £400!.

Early (oldest are 2013) range extenders are free, but there must have been a change in the regs at some point since, as the youngest versions (2019) are £145.

The ride can't have been that bad otherwise you'd surely remember it being so!.

BMW i3 - Style over substance - thunderbird

How the world had changed, I was watching some old Cortina ads and the ad man was all about how good to drive the car is and the gizmos galore.

Cortinas were never a particularly bad drive but never that good really. In my experience the BMC 1100 - 1300 was far better but then the Allegro and Marina came along and the Cortina was without a doubt better than them.

Fortunately along came the Avenger followed by the Cavaliers and compared to any of those the Cortina did not drive well at all.

And what are the "gizmos galore" that the Cortina had, I cannot remember any that stood out compared to its contemporaries. My dads Mk 3 had 2 features that no other car I have ever drive had and I can understand why. The first was an oval steering wheel, nearly as daft as the Quartic one in the Allegro and the second was a floor mounted windscreen wash/wipe plunger, not electric, just a pump.

But I suppose a good ad man could make a turd sound exciting.

BMW i3 - Style over substance - thunderbird

Early (oldest are 2013) range extenders are free, but there must have been a change in the regs at some point since, as the youngest versions (2019) are £145.

The regs changed on 01 April 2017. As you rightly say cars before that date would have been £0 and cars after currently £145.

Under the April 2017 regs there are only 3 prices. EV's cost £0, Alternative fuel cars (Hybrids, PHEV's, LPG but NOT mild hybrids) £145 and ICE cars £155.

My friend ordered one and was told the Road Tax was thirty pounds but because of the range extender it turned out to be over £400 so he cancelled the order. Is this correct ?

There was never a £400 rate under either the pre 2017 or post 2017 rates.

Looking at the regs there is no specific category for a Range Extender because it fits in the Alternative Fuel category.

Presume whoever told him was probably a bloke in the pub. To pay over £400 a year prior to 2017 the car would have been producing 226 CO's, under the post 2017 regs it would need to cost over £40000 for which there is a surcharge for years 2 through to year 6.

BMW i3 - Style over substance - RT

How the world had changed, I was watching some old Cortina ads and the ad man was all about how good to drive the car is and the gizmos galore.

Cortinas were never a particularly bad drive but never that good really. In my experience the BMC 1100 - 1300 was far better but then the Allegro and Marina came along and the Cortina was without a doubt better than them.

Fortunately along came the Avenger followed by the Cavaliers and compared to any of those the Cortina did not drive well at all.

And what are the "gizmos galore" that the Cortina had, I cannot remember any that stood out compared to its contemporaries. My dads Mk 3 had 2 features that no other car I have ever drive had and I can understand why. The first was an oval steering wheel, nearly as daft as the Quartic one in the Allegro and the second was a floor mounted windscreen wash/wipe plunger, not electric, just a pump.

But I suppose a good ad man could make a turd sound exciting.

The floor-mounted washer pump was a standard Ford thing - my mk1/2 Escorts had them.

BMW i3 - Style over substance - thunderbird

The floor-mounted washer pump was a standard Ford thing - my mk1/2 Escorts had them.

My Mk 2 Escort had 3 stalks on the column. One was for the indicators, one for the lights and one for the wipers/washers. Later Cortina's (Mk4 and Cortina 80) had this exact same set up.

BMW i3 - Style over substance - Metropolis.
Quartic steering wheels are pretty popular these days, a lot of German cars have them or variations. And F1 cars of course :-)
BMW i3 - Style over substance - galileo

How the world had changed, I was watching some old Cortina ads and the ad man was all about how good to drive the car is and the gizmos galore.

Cortinas were never a particularly bad drive but never that good really. In my experience the BMC 1100 - 1300 was far better but then the Allegro and Marina came along and the Cortina was without a doubt better than them.

Fortunately along came the Avenger followed by the Cavaliers and compared to any of those the Cortina did not drive well at all.

And what are the "gizmos galore" that the Cortina had, I cannot remember any that stood out compared to its contemporaries. My dads Mk 3 had 2 features that no other car I have ever drive had and I can understand why. The first was an oval steering wheel, nearly as daft as the Quartic one in the Allegro and the second was a floor mounted windscreen wash/wipe plunger, not electric, just a pump.

But I suppose a good ad man could make a turd sound exciting.

I had a Mk1 Cortina, used BMC 1100 and then Marina as works pool cars, later I had 2 Mk 3 Cortinas, they all had stalk operated washers. The worst design feature on Mk 3 was the plastic nut which hekd the gearlever into the top of the gearbox, in time this commonly didn't hold the lever in place and it would come off in your hand.

Edited by galileo on 24/01/2022 at 11:17

BMW i3 - Style over substance - Terry W

60 years ago heaters were an extra, wipers were single speed, radio was on the options list, servicing (incl. greasing) about every 3000 miles, performance marginal etc. Cars were sold mainly on the basis of quantifiable hard benefits.

30 years ago sales success hung on safety, performance and added gizmos - electric windows, 3 speed wipers, radio and CD fitted, velour etc. Useful stuff, and for company car drivers the Ghia was a upmarket signal of status over the LX driver.

Today just about every car has performance which comfortably exceeds the ability of most, and standard levels of kit, even at base level, which meet most needs. All cars are constrained by the laws of physics, so tend towards a common design solutions.

The only things left are size, cost, and ever more pointless gizmos. These are not attractive marketing cues in their own right but allow folk to visibly demonstrate status, or environmental credentials.

As most cars sold today can deliver an entirely satisfactory transport experience, the only thing left to offer are the largely or completely inconsequential - hence paint that changes colour. Unlike camouflage it won't even protect you from speed camera!

BMW i3 - Style over substance - barney100

If you have constipation a turd would be exciting!