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Price is £15000 with a generous trade in offer on my existing vehicle. Trade in offer is £7500 on a car I paid £8200 for a year ago.
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Might be worth investigating the price to change on a new one, we were offered a similar price for a new 1.8 Titanium with a few options (parking sensors, metallic, climate control IIRC) before Christmas, that's over £4K off list but the trade-in was £500 less than VW offered and SWMBO wanted a Golf.
Remember that most of the options will be almost worthless come trade-in so play hard ball, look at the depreciation calculator on What Car to get an idea of the future value, IIRC a Titanium is worth hardly more than a Zetec at 4 years old and it's the Zetec that are on daily rental which depress those residuals.
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In an idle moment I did actually spec one up on Drivethedeal and it came back at just under £19,000. So that's £4000 more and probably a lower PX on mine, but for a brand new one. It would be out of my budget anyway. I'm right at the limit on this deal.
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In an idle moment I did actually spec one up on Drivethedeal and it came back at just under £19 000.
That sounds very high, the options do represent a high profit opportunity for dealers and manufacturers alike. Anyhow, as I've said in my previous posts, my experience of FD is excellent so go with the deal if you want to !
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List prices for new Fords - and other makes - have gone over the horizon in the last year or so.
As the OP has found out, list on a top spec Focus can be up to £25K.
Sure, you'll get £4/£5K knocked off, but it's still a lot of dough.
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Sure you'll get £4/£5K knocked off but it's still a lot of dough.
Yes I'd noticed, I've posted comments on this before, our money went to VW for SWMBO's new car, I think HJ responded to one of my posts commenting that overall transaction prices rose by £1000 or so in 2009 and I can understand why they needed to, the £ has depreciated significantly against the Euro (and $ and far eastern currencies) and Ford don't manufacture in the UK.
However there is the law of relative utility, Ford may have inflated their list prices in the expectation of discounting but I'm not prepared to pay that much for a Ford - however good they are, especially when you could (in Dec 2009) get a VW for the same or less (badge snobbery I'd admit). If their residuals were better maybe I'd take a different view.
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I get the impression prices of used Fords have firmed up a bit.
The car the OP is looking at is a good example.
I don't think a year old, allbeit top spec, Ford Direct Focus would have made £15k a year ago.
The CC3 didn't cost me a lot more than that and it was brand new.
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Our neighbours bought a pre registered Focus 2.0TDCi Titanium at the end of 2008. It was £12,500, so it appears prices are now a lot higher.
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... Focus 2.0TDCi Titanium at the end of 2008. It was £12,500...
A quick squint at Autotrader suggests the car would have a similar asking price today.
There's a lot of 1.8s, but not many 2.0s, and quite a few of the 2.0s have done 20k-plus miles, which would put off a lot of private buyers.
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The one I am looking at is a 1.6TDCi.
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...The one I am looking at is a 1.6TDCi...
I thought the £19K broker price was bit cheap for a two litre with all the toys.
I wouldn't rule out a 1.8, there seems to be plenty about.
There's been some tosh on here about the 1.8 being an unrefined diesel, but in reality it's nearly as smooth and quiet as the others.
Certainly not something that would bother every driver, so worth having a go in one to see what you think.
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If I play around on DtD I get a list of £24999 although I can't see the HID headlamps (are they in the X pack perhaps) ? But ticking the satnav which gives the climate control, rearview camera, phone etc, metallic and 17" wheels along with the x-pack brings the discounted price to £17882 with a £7100 discount.
So, if you were to forego the satnav or x-pack which will possibly be worth very little come resale then you might be able to get a new car for a similar price to the FD one ?
Got to be a good negotiating stance at the very least ?
25K for a 1.6D Focus, that's Golf GTi or low-end BMW 3-Series Money and I know which I'd prefer to drive.....
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Yes, the xenon lights are in the X pack.
After threatening to cancel owing to the weekend keys fiasco, they have now offered a further £500 off the car, bringing it down to £14,500.
I agree that full list for these cars is frightening. Hopefully not many buyers are actually paying it. I've seen brand new, pre-reg 59 plate Focus Titanium 1.6TDCi models on offer from a main dealer for £14,000.
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Good luck, play hard-ball, further playing around on DtD gives a list of an A3 1.6CR SE similarly specced (and the options are mightily expensive) at £1300 less than the Focus, the available discount is less of course but the list price of the Ford looks ludicrously high to me - will hurt company sales as drivers pay BIK on list price not the actual discounted price.
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i_c, I agree with where you're coming from. For £14.5K, unless the Titanium X toys are really important to the OP, I'd rather be thinking about what that money would get me brand new from DtD. Today's high added-value extras are tomorrow's standard kit and count for next-to-nothing at re-sale time.
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Volvo dealers knocked off 20% without haggling last June for a V50(plus another £2k scrappage). Spoke to a few dealers around the country and there was a similar pattern.
Yes; list prices are ridiculous. Even more rediculous are those who will pay list price because the dealer tells them there is no discount.
Just get up off the chair and walk away. Make them work for their money.
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I was keeping a close eye on the Ford Direct site in the later third of last year and their prices rose significantly.
In the end went for new as the price difference between new and a year old become 'not a lot'.
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Going back to the original question of the OP. Ford so sell a vast amount of cars to renters, and guarantee the buy back figure for them so that the renter pays very little for their asset.
The salesmen will invariably lie when asked who owned the car before, I believe he would had he owned it himself as that is their training.
I bought an ex Avis Zetec Mondy 2l with 14K on the clock, you could see where the sticker had been! But the salesman did not know who had owned it and the V5 was 'at another branch', you could not make it up.
But I bought- 40% off 'list', and it has been perfect , so I cannot grumble. It's is the lying I loathe about salemen, I detest them for this.
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Unless you have proof otherwise, it is fairly safe to assume any car of about 12 months and 12000 is ex-rental.
People will debate until oblivion whether ex-rentals are good or not. I see how some of them get treated at work so am a bit less enthusiastic than others.
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Quick update to this. I finally went to see the car yesterday and it was absolutely mint in every respect. It's only done 3,200 miles and is just over 7 months old, but if it has been a rental it's had some very careful drivers.
I went ahead and bought it, so in a week or so, the arrival of the V5C will reveal the truth.
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What's on the number plates as plate maker??
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My second FD Mondeo had Ford Motor Company Ltd on the plates and 7500 miles on the clock at 9 months old, its previous keeper was Ford Motor Company, whereas my first (ex rental) FD Mondeo had 13000 miles at 9 months old and some strange holding company as the first keeper - it was ex rental (from a Budget franchise in my town by coincidence) and I'm pretty sure that FD told me this or maybe I found something in the car. it didn't have any impact when I traded it for the second FD car that I can recall.
Nevertheless both cars were great and I'd still recommend FD, sounds like yours is an FMC car with such low mileage and high spec, I suppose it could have been a demonstrator of some kind ? Anyhow - I hope you enjoy it.
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Dealer had swapped them out for plates with their own name on.
The only clue I can find to the car's former life is the destination history in the satnav - lots of places in and around Coventry.
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Just to round this thread out, the V5C arrived this morning, with the vehicle's previous keeper shown as "Ford Motor Co Ltd, MRC Plan, Brentwood".
So assuming that "MRC plan" is not the division that lends out cars for motoring journalists to test, it all looks good.
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MRC = Management Roll Car Plan.But it still depends on how the manager drives it.
Edited by jc2 on 12/02/2010 at 17:12
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