Why not Car-by-Car Analysis?
Surely one needs to be optimistic!
|
I confess. I was working as a copywriter at an ad agency called Roe Humphreys, conveniently close to Warren Street, in the far off 1970s. My boss was a guy called Paul Arden who, after an EST course, got to be creative director of Saatchi & Saatchi. Anyway, one morning Paul hauled me out of bed with ****** (a girl) and off to the house of anonter copywriter by the name of John Mc Grath in rural Gloucestershire. It was there that we worked on the Peugeot campaign, and it just happened that a Peugeot had won the World Cup Rally. John had an idea for an ad which on one side listed the finishers of the World cup rally (four Peugeots and something else) and on the other side listed the cars that didn't make it to the end. His headline was 'A car by car Breakdown of the World Cup Rally'. So it's in tribute to him that the website car by car analysis is named the car by car breakdown. Come on, Tomo. Where's your sense of fun?
HJ
|
|
|
