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"Bravo, Brava a choice not a compromise" - I think thats how the Fiat advert went, didn't seem to work anyway.
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Fiat's Strada advert, "Handbuilt by Robots." There was actually a protest from BL when they changed it to "Built by Robots - not by Robbo's"
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You can with a nissan
You can't in a trabant
It's harder in a Lada
I'm gonna buy a truck!
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Saw one in an old mag recently
"Marina makes its Mark"
Usually a combination of rust and oil.....
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"Citroen BX - loves driving, hates garages."
As a former (very satisfied) BX owner, I will make no further comment, though no doubt others will.
The other Cit one I remember was "Nothing moves like a Citroen" which I think was used for the Xantia - you know, the one with the faulty handbrake!
I am also a very satisfied Xantia owner!
Oh, and please no comments about how easily satisfied I am! Rest assured my wife makes enough........(I have moderated myself there Hugo, just to spoil your fun!!!)
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Early in my career I worked for an advertising agency and I was assigned to the relaunch of a washing powder. It was to be called the Best Universal Grit Grime and Effluent Remover and we planned to advertise it under the slogan of "If Daz won't whiten it, if OMO won't brighten it then B*GG*R it". That failed and we were within a hair's breadth of calling it the Finest Universal Cleanser Known.
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I'm guessing you no longer do advertising for a living, nor comedy.
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Built by robots, bought and driven by idiots
is my view of Fiat build quality at the time...
madf
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Anyone remember what the 1981 mk3 Escort slogan was?
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Anyone remember what the 1981 mk3 Escort slogan was?
'Simple is efficient'?
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"Go swift, Go safe, Go Saab!"
"Velly tough as old boot"
"Keep going well -keep going Shell" or as I remember locally -"Fill up with Shell and drive like hell!"
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Quizman beat me to it with the Sierra tagline. I still have the pin badge that they gave away at dealerships in 82/83. Reckon I should put it on Ebay along with my MkIII Escort launch badge?
Early 90s Ford to advertise Probe (alongside a MkI Capri) - "Everything we do is driven by you"
Early 90s Rover - "Above all we're Rover dealers" where man comes home in used first generation 400 series and son wants to put L plates on it
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>>Anyone remember what the 1981 mk3 Escort slogan was?
No. But was flooded by leaks..Worst car I have come across for this.Mind you Bonus great. To sort out problems and they did suffer
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Steve
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One of the best ways to catch up with British Car adverts of yesteryear was to watch "Swiss Toni" which used them to brilliant effect between scenes. Quite what drugs advertising agency executives were on in the 70s I'm not sure but none of their promises seemed to emanate from Planet Earth.
In the meantime, time for a coffee. In the words of the world's greatest pre-owned car salesman:
"Making a cup of coffee is like making love to a beautiful woman. It's got to be hot. You've got to take your time. You've got to stir... gently and firmly. You've got to grind your beans until they squeak. And then you put in the milk."
Hopefully the BBC will release series 2 in time for Xmas
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"Kia - The car that cares", near as bad as the slogans put onto some motherboard CD's.
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"simple is efficient"
> worst car I have come across>>
Yeah they wern't brilliant cars but consider this, the oppostion at the time wasn't any good either. At least the Escort looked modern and the interior quality was good.
The downside was dynamically they were pretty poor. Ford never got the suspension right and boy did they rust!
Remember the '93 Mondeo? 'Beauty with inner strength'
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That'll be the Daewoo...
Regards,
John R @ Home
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Best slogan: Kawasaki "let the good time roll"
Best add: Rover 800, driving through Frankfurt, passenger looks at fantastic new building, driver says 'britisher arkitekt'.
Also I liked the self depricating rear window sticker in first Multipla's, some thing like ...
"If you think this is ugly you should see the front"
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"Takes corners beautifully..."
Citroen ZX ad, with Ryan Giggs. Both true :-)
Speaking of ads, just noticed as I type this that there are nine animated ads around this message board. Not complaining, it's just interesting that the brain filters them out so you don't notice them. Or do you .... ;-)
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Lee
Having a Fabialous time.
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Lee, nobody notices those adverts at all - are you craz....
must....buy...Renault Scenic ...on...contract...hire....from.....£149.99 a month
must....buy...Renault Scenic ...on...contract...hire....from.....£149.99 a month
must....buy...Renault Scenic ...
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Adam
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Remember that Dudley Moore film? There were loads but two I remember were:
Volvo - they're boxy but they're good
YES - I want to go to the toilet!
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On holiday in South Africa a few years ago, I was told of a local market BMW advert released after a Mercedes driver had lost control and crashed on a cliff face road. The ad bore a photo of a Beemer sweeping along a twisty road, and stated something along the lines of 'The car that handles the Benz'.
Hmmm...
Anyway, not an ad, but another Mercedes play on words: For the first time ever last night I read the lyrics to Hotel California, as opposed to hearing them sung.
"Her mind is definitely twisted. She got the Mercedes bends"
Very clever!
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going back further than most of you probably can, anyone remember BLMC's 1300 GT - "the GT that just had to be ..."?
OTT or what! In fact, it was only a bit faster than the splendid MG1300 I enjoyed owning for 18 months
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Yeah, it's very unlikely...
simply.....the best 4 cars.....simply Skoda auto
Grief! Look at my sig. What happened there then? :-)
--
Lee
Having a Fabialous time.
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Just one more thing what's the translation of 'Vorsprung durch Technik' i still have no idea!
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Before you ask, yes I am sad and no I don't have anything better to do:
www.audifans.com/pipermail/quattro/2001-August/032...l
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Adam
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Strength through technology
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I have a dim recollection (get too many of those these days) that "Vorsprung durch Technik" was actually hijacked from a political slogan voiced by Konrad Adenauer, Germany's first post-war Chancellor, who oversaw the beginnings of economic restructuring in West Germany.
But, you know, I bet VW marketeers would cringe nowadays to have a once famous one come home to roost:
"Think Small. Volkswagen".
IIRC this garnered a big award in some ad agency or other's hall of fame for the best slogans of all time.
OT but the most feted and awarded slogan ever is apparently "Beans Means Heinz". Someone told me in a pub once. I think it was dropped because they didn't want buyers to forget they made ketchup as well. There has to be a Kerry/US Election joke in there somewhere, but it's Beer O'Clock over here so I'll leave it to someone else to think one up.
What about that one about going well on Shell, and oh, Esso Blue something or other. And You Meet The Nicest People On A Honda.
(Shepherded out, rambling).
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The Esso sign means happy motoring (sung).
Bum, bum, bum, bum Esso Blue (paraffin, see if that gets past the censor)
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The asked me how I knew,
it was Esso Blue.
I of course replied,
with lower grades one finds,
smoke gets in your eyes.
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I pulled up at the pump
And to soon had the hump
Ninety two point nine
How can it be justified
Drivers victimised
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Mark you should be on the stage.
Next one out of town.
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What about that one about going well on Shell, and oh, Esso Blue something or other. >>
Oh yes I remember the Esso Dlue Bleeder.
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You were Never Alone With A Strand, although I often wondered with my gf's Playtex 18-Hour Girdle what would happen when the 18 hours expired.....
But a look forward to what's coming slogan-wise....
www.businessweek.com/bwdaily/dnflash/sep2004/nf200...m
Quote from which:
"The only real problem these days, say Toyota executives, is that its average-age buyer is 47, while the average for new vehicle purchasers in the U.S. is 46".
Wow, now what?! What a problem to have when you only made made (if I heard CNN right tonight) only about ¥1.6 trillion profit in 2003.
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