Tyre noise will change with the road surface but wheel bearings whine and get worse with speed and give a throbbing whine sound when bad.

I take it that 17" wheels means that the tyres are very low profile. I know that this is supposed to be modern and good-looking bling, but to me, this is getting back to cart wheels and I suppose that the only reason that these tyres are pneumatic rather than solid is that pneumatic is the 'convention' and it would be difficult to get drivers to accept solid tyres, but there certainly isn't enough air in these extreme low profile tyres to be of any use as regards insulating the vehicle from the road surface. So there you are.. Your car is fitted with cart wheels and your tyres may as well be solid rubber... You are never going to get a quiet, smooth or comfortable ride.