I did use CarWow to buy my currecnt car (new) went to dealer first, after loads of discussion I got the 'we are not making any money on this line'
Went to Car Wow .... they got me a number of dealers ,,, including the one local, went back to them, showed them the other deals ...had comments 'would I risk buying from a dealer 50 miles away' or similar .... went throughto last printed out quote ...... and showed a price over £1500 less than what they offered, They advised they can't sell at that price etc.
Then the bit I enjoyed, uncoverred the address - it was them ..... had a bit of a flurry of activiry saying can't do that price etc., then I pointed out that it say price guaranteed (think it was for 14 days)
They brought in branch manager - he agreed they would honour that, as it seems guy who reponds to CarWow quotes was in Head office not local dealer.
Then added if I bought form them, they woulkd nmatch CarWow price, and throw in £1000 cash back and 3 yr servicing - deal done :-)
Shows how much margin they really have when they want to get the deal.
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