n/a - PSA - Fiat - Chrysler link up.

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Thu 19 Dec 2019 08:36
n/a - PSA - Fiat - Chrysler link up. - focussed
After the "yes" of their respective boards of directors, the PSA and FCA (Fiat Chrysler Automobiles) groups detailed the terms of their union.

Carlos Tavares at the controls.

As announced in October, Carlos Tavares, 61, chairman of the PSA board, takes operational management for five years of the new giant, which becomes the world's 4th largest manufacturer (8.7 million vehicles per year), behind Volkswagen, Toyota , and especially the Renault-Nissan alliance, which he left in 2013, in the middle of a showdown with Carlos Ghosn. He finds himself at the head of a portfolio of 14 brands: the five of the PSA group (Peugeot, Citroën, DS, Opel Vauxhall) to which must be added Alfa Romeo, Abarth, Fiat, Lancia, Maserati, Chrysler, Dodge, Jeep, RAM. A conglomerate that represents 170 billion euros in cumulative turnover and 400,000 employees.

https://www.letelegramme.fr/economie/les-details-du-contrat-de-mariage-psa-fiat-chrysler-18-12-2019-12462070.php

!4 brands under the control of one conglomerate

How is that going to work out re not competing with themselves?

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Thu 19 Dec 2019 09:23
n/a - PSA - Fiat - Chrysler link up. - Andrew-T

!4 brands under the control of one conglomerate. How is that going to work out re not competing with themselves?

The VAG group seems to get along with plenty of badge engineering - but fewer badges I suppose. No doubt there will be a shakeout before very long, following the Talbot example.

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Thu 19 Dec 2019 10:12
n/a - PSA - Fiat - Chrysler link up. - Sofa Spud

With this merger the Netherlands will become a big player in the world motor industry, since the new parent company that will take control of PSA and Fiat-Chrysler is apparently registered in the Netherlands.

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Thu 19 Dec 2019 21:47
n/a - PSA - Fiat - Chrysler link up. - focussed

With this merger the Netherlands will become a big player in the world motor industry, since the new parent company that will take control of PSA and Fiat-Chrysler is apparently registered in the Netherlands.

Yes I read that too - there are apparently advantages in operating out of the Netherlands, there was an attempt by the Unilever CEO recently to move the company base to the Netherlands, it failed, and he got moved - out.

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Mon 23 Dec 2019 21:01
n/a - PSA - Fiat - Chrysler link up. - daveyK_UK

Rumour is they will be killing off the DS brand now they have Alfa Romeo.

This announcement explains why Fiat have been non committal with the Tofas factory in Turkey regarding new commercial vehicles ; must be planning to re-badge the various PSA offerings.

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