What is life like with your car? Let us know and win £500 in John Lewis vouchers | No thanks

"Cost Price?"

My wife has received a flyer from our local Toyota dealer offering special terms on new cars which they are calling "cost price"! Have you any idea what that means and if so what reduction as a percentage of list one could expect?

Asked on 4 August 2012 by IC

Answered by Honest John
It usually means invoice price to the dealer, but what the dealer doesn't tell you is that to be able to afford to sell at 'cost price' he is getting additional incentive payments from the manufacturer that he is not necessarily passing on to the customer.
Similar questions
Unfortunately the dealership group I brought a brand new car from has gone into administration, which was two miles from where I live, compared to the nearest franchise which is thirteen miles. In the...
When is a main dealer able to register with the DVLA a brand new vehicle he has on order in my name?
If you order a new 74 plate car how do you know that it was not sat in the forecourt for many months?