The noise is obviously related to the tyre compund, but winter and to a lesser extent, all-season tyres are made of a softer compund and the tread blocks are designed to move more than summer ones because that's how they work well in snow.
What often makes at least as much of a difference to the noise level and comfort is the tread pattern type - asymmetric sumer tyres will be quiter than directional ones, and as most (though not all) all-season and winter tyres are directional, this offsets some of the sound deadening of the softer compound.
What also makes a difference is how many cars these days have lower profile tyres than 10-15+ years ago, and as a result many of them also have a very limited number of tyres (especially if the tyre size is unusal, as many now are), often performance tyres only, which are noisier the 'standard' tyres of the same size.
I changed my Mazda's OEM tyres from 205/55 R16 Dunlops to 195/65 R15 CC+s, and the ride quality has certainly improved, and I'd say that the noise is about the same, as the Dunlops were actually good all-around.
I only changed because the alloys were corroding, causing tyre leaks and the cost of replacing 1No. alloy and 4No. 16in tyres (they were ,1yr from replacement anyway) was only £50 - £100 less than replacing all four tyres and alloys with 15in OEMs and the CC+s.
Both the CC+ and especially the Goodyear equivalent at the time were rated as low noise. I have driven mine on concrete, and its not too bad. The worst was from the awful OEM Bridgestone ER30s (summer asymmetric tyres) which got hard after about a year and later on were very noisy (especially on concrete and top-dressed surfaced roads) and terrible in the wet, despite having a decent amount of tread left.
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