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These sales people should be working in a car showroom, given the deals they're offering. Either the £329 is a complete rip-off (I think so), or they are so desperate to not lose face on the PR front and will stomach losing money on the transaction.
Ironically after 2 years (from 2020) of them gaining net subs mainly from the online versions at the expense of physical sales (I think that net revenue per customer dropped but not by much), subs have been dropping again since about a year ago.
IMHO they have only been claiming they now have 1M subscribers by a sleight of hand by including anyone who subscribes to the Telegraph Wine Cellar, Telegraph Puzzles and Chelsea Magazine Company (which they never did before Dec 2022, and that acquired the latter in March), which adds 220k to the list as of the last 'audit' in October.
No wonder the paper is currently being sold. I unsubbed in summer 2020 in disgust at their worsening quality* and 'coverage' (sadly they still were in my view better than the vast majority of the rest of the MSM) of the 'events' at the time. That they take the shilling (well, quite a bit more) from the B&M Gates Foundation along with The Graun rather illustrates the state of the legacy media in this country at the moment.
God help them if they either get taken back by the (IMHO hated) Barclay Bros financed by Middle Eastern money or via that chap who used to run that bastion of conservatism, CNN.
* aside from a few good journos left.
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