Bluemotion doesn't necessarily include all 4 points of it - Brake Energy Recuperation (Smart Alternator) - Stop/Start - Low Rolling Resistance Tyres - Aerodynamics.
Stop/Start is fundamental to BMT and the Aerodynamics are the same for each model - so the Smart Alternator and Eco Tyres are optional.
I recently had a New Beetle as a courtesy car - the ride was over-firm but fuel consumption good at 65mph - checking the tyre pressures, they were set to 40psi instead of 30 on the sticker - reducing them improved the ride comfort but consumption dropped to 50mpg.
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