2023 Ferrari Purosangue SUV: Prices, specs and release date

• ·  Ferrari Purosangue is the brand’s first ever SUV
• ·  First Ferrari with four doors and four seats
• ·  Naturally-aspirated V12 to deliver 725PS
• ·  Estimated to cost from £338,000; here in summer 2023

The Ferrari Purosangue is the first ever SUV from this most revered car brand – even though the company would prefer we describe it as its first four-door, four-seat sports car.

Why so coy, Ferrari? The Purosangue is a glamorous and thoroughly delectable challenger to models such as the Lamborghini Urus, Aston Martin DBX and Bentley Bentayga – although arguably it should be, with prices predicted to start from twice what you’ll pay for the Aston…

Not that this seems to be deterring customers. The firm will close order books soon for the first year of Ferrari Purosangue production, so overwhelming has been the response. The company insists it will remain exclusive too, not exceeding 20 percent of Ferrari’s overall annual production. At current levels, that’s around 2,200 cars a year.

Here, we take a look at why the Ferrari Purosangue is such a landmark new car. 

2023 Ferrari Purosangue prices and release date

Ferrari Purosangue UK prices haven’t been announced yet. In Italy, it costs €390,000, which equates to around £338,000. No wonder Ferrari CEO Benedetto Vigna describes the Purosangue as “a car like no other”.

Ferrari doesn’t use traditional trim levels for the Purosangue; it’s far too elite for that. There will be a full range of extra-cost options though, plus an even more bespoke array of Ferrari Tailor Made trims, for total Purosangue personalisation. That £338,000 list price will quickly edge ever-higher. 

The Ferrari Purosangue will be here sooner than you may think. The first cars will reach European customers from spring 2023; the release date for UK cars is from late summer.

 

2023 Ferrari Purosangue styling, interior and technology

Seeing the Ferrari Purosangue in the metal for the first time, it’s surprising how it is still recognisably a Prancing Horse. The classic Ferrari ‘berlinetta’ profile is evident from the side; it has imposing dimensions (4,973mm long and 2,028mm wide), yet is still surprisingly ‘light’ in appearance, despite its obvious muscularity.

We love the Ferrari Purosangue’s toggle-style rear door handles, which are inspired by the classic Ferrari 308 GTB. Meanwhile, at the front, blown aero ducts dominate the design, rather than the headlamps themselves. They look like eye sockets, with the LED lights mounted below.

The Ferrari Purosangue’s doors are referred to as ‘Welcome Doors’ and they open like a clasp. The rear-hinged doors aid rear-seat access, and also help deliver a shorter wheelbase – good news for agility, as well as wowing the crowds.

Inside, the Ferrari Purosangue’s interior has been inspired by the mighty Ferrari SF90 supercar. It has a wraparound design, with dual digital displays for driver and passenger. The touchpad controls will take some getting used to for Ferrari newcomers, but those familiar to the brand won’t have any problem. They’ll also be pleased to see the F1-style manettino dial on the steering wheel. It has five modes: Wet, Comfort, Sport, Race and ESC-Off.

There’s technology new to Ferrari within the Purosangue: standard Apple CarPlay and Android Auto connectivity. Surprisingly but sensibly, they substitute the on-board navigation system. For the first time, Ferrari is also offering a premium Burmester sound system, with 3D surround-sound.

A full-length electrochromatic glass roof is another Ferrari tech first. At the press of a button, an electro-sensitive film turns it from see-through to shaded. Meanwhile, the climate control has an air quality sensor for the first time, plus a smart air recirculation system.

As for space onboard the Ferrari Purosangue, we found it very accommodating in the rear, even for adults. Both front and rear seats are fully adjustable, offer heating and cooling functionality, while front massaging seats are available on the options list.

 

2023 Ferrari Purosangue engines, performance and fuel economy

The heart of the Ferrari Purosangue is the glorious 725PS 6.5-litre V12 engine. A more fuel-efficient turbocharged V8 or plug-in hybrid is likely to follow later, but for now, Ferrari is celebrating the 12-cylinder engine while it still can.

The Ferrari Purosangue will accelerate from 0-62mph in 3.3 seconds, remarkable for such a large SUV, aided by four-wheel drive and an ultra-direct eight-speed dual-clutch gearbox. And because V12 engines like to rev and rev – particularly ones unencumbered by turbochargers – Ferrari project leader Gianmara Fulgenzi describes the acceleration as “never-ending”.

There are no Ferrari Purosangue fuel economy or CO2 figures yet; they’re still undergoing homologation. A 100-litre fuel tank suggests it won’t be the most parsimonious of machines, though – not least because it weighs a not-inconsiderable 2,180kg.

Helping keep this under control is a high-tech arsenal of electronic gadgetry beneath the surface. Surprisingly, the Ferrari Purosangue doesn’t have air suspension; the company says it doesn’t respond fast enough. Instead, it uses coil springs with 48-volt electronic anti-roll actuators, which is called Ferrari Active Suspension Technology – fittingly, it’s known as ‘FAST’ for short. Just like the fantastic Ferrari Purosangue itself. 

Fuel and insurance costs apart, the Ferrari Purosangue might be surprisingly (well, relatively) cheap to run. The firm includes a seven-year maintenance programme as standard, which covers all servicing costs during this period.