Suzuki to cull key models
Suzuki has announced it will discontinue several much-loved models by early 2025 at the latest as it prepares for an electric future.
The Suzuki Ignis, the Suzuki Swift Sport and the Toyota Corolla-based Suzuki Swace along with the Jimny Commercial will all be dropped by early 2025 – or sooner if dealer stock depletes more quickly.
This will leave the Japanese firm with the new Suzuki Swift, the popular Suzuki Vitara, the Suzuki S-Cross and the Suzuki Across petrol-powered models in its line-up.
The streamlining of its range is in order to ensure Suzuki complies with all UK and EU legislation, including the controversial UK ZEV Mandate.
To fill the gap in its range, Suzuki will reveal its first fully electric car later in 2025, ahead of launching further EVs throughout its range in the years to 2030.
Suzuki UK and Ireland director Dale Wyatt explained that "the departure of these models will make room for EV and enable us to compete during a period where our sales ratio of hybrid versus EV products will drive our business."
"We’re exiting the ICE era with a focus on SUV’s and new Swift, then starting in the second half of 2025 we’ll begin a period of EV growth," he says.
Despite the departure of strong-selling models such as the Suzuki Ignis city car, Suzuki insists its 2024 sales will still be similar to those of 2023, helped by the launch of the new Suzuki Swift small car, which the firm hopes will fill the gap left by the demise of the Ford Fiesta.
Wyatt also believes the firm’s innovative free ‘service-activated’ seven-year warranty will also help continue to attract customers.
Each time a Suzuki is booked in for a service at an official dealer, an extra year’s warranty is added, up to seven years or 100,000 miles. Introduced in 2023, more than 26,000 customers are already registered for the free-of-charge warranty.