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The point about journalists, if I can put it more politely than Steve, is nothing to do with their upbringing or social status but that they consider it their job to test cars to the limit of their ability (the cars' ability, that is). And so it is - but too many of them then base their overall judgement of the car on how it behaves in extremis.
That's why so many group tests involving BMWs and Audis are a walkover in favour of the former: whereas there are a lot of us mere customers who think it's a matter of opinion with a lot of merit in both (particularly if you go fo an SE version of an Audi and not the boneshaking S-line). The journos forget that a lot of customers - not least those whose companies buy their BMWs, Audis and Mercedes and the patriotic and discerning ones Jaguars - spend much more time pouding up and down motorways than testing their cars' roadholding on B-roads.
Of course there are some journalists who are honourable exceptions to this, including HJ (and he didn't ask me to say that!), who look at a car from the point of view of the people likely to buy it.
Going back to seats, it's a very personal thing: some like firm Teutonic, some like soft squishy French. Many people think that Volvos are best for a comfortable compromise.
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