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the very worst ... - colin
Having just misspent an evening staring at the box (sad, or what?) I think TV car advertising must be at it's lowest ebb. I do feel sorry for those marketing guys only earning £250kpa who have to devise something new in the way of TV ads.
IMHO the worst one recently in UK was the Fiat one with the girl driving away from the bloke - the grossly overworked "girls are bright/blokes are thick" line.
The best? Well at least Skoda doesn't take itself too seriously.
Any nominations?
Re: the very worst ... - Guy Lacey
BEST: The VW ad where matey is due for an op and goes through what he had for breakfast - then adds as it fades out ".....and I washed up"

Almost an antidote to the "birds are clever, blokes are thick" line. A spot of tongue in cheek from VW against the likes of Fiat who seem to thrive on putting blokes down.

WORST: The Fiat "volcano" ad or *any* Renault ad.

Imagine a car ad making fun of women being unable to drive - oh the furore!
Re: the very worst ... - Tom Shaw
Best car ad ever was I think for the Fiat Strada, might be wrong on the model though. If anyone remembers it showed an automated production line with the robottic arms moving against a background of some stirring opera music. Won an award, I seem to remember, but Fiat drew a complaint rom BL over an advertising hoarding which said "Fiat Strada - built by robots, not by Robbo's"
Re: the very worst ... - Honest John
I once worked in that game. You think Westminster has politics.

HJ
Re: the very worst ... - Donald
The worst currently is the Pukeot rubbish with a woman in labour and stirring speeches.

The girl in a Corsa(of all things) giving directions to White Van Man and then going into a dream world where Vauxhalls have performance, is pretty naff.
Re: the very worst ... - Andy
Donald - the 'girl in Corsa' ad makes me so mad I have to turn it off!
I find it even more annoying than the L'Oreal ads - 'because I'm worth it..'
Aaaargh!
Re: the very worst ... - Martyn (Back Room moderator)
The best? They're all pretty self-important. But I do like the one in which the middle-aged guy admires the backside of the girl on a bike. Then dings his car. How many times could that've been me?
Re: the very worst ... - Lee H
Worst : the Corsa woman is highly annoying and Peugeot should move on from Black & White imagery and blokes holding babies.

Best : Like the MINI ones, they're quick, funny and different. Also laugh at the TV licencing ones with the pretend pop stars, but that's probably slightly off topic. The Passat ones aren't too bad. The BMW with the reflex test is very clever, but they'll never counter-act the old Audi ones with the wide boy proclaming the car wasn't for them.
Re: the very worst ... - pugugly
Martin,
Hope it wasn't a BRM V16 you were driving at the time was it ?
Re: the very worst ... - Martyn, Back Room moderator
me?
Re: the very worst ... - KB
I'm afraid that WAS me. New bumper on a Datsun Sunny that I bumped in to while not looking where I should have been. But I was younger then - is that OK?
Re: the very worst ... - P E
The VW Golf one where all the cars are "customised" was pretty good. Then at the end you see a tear form in one Golfs headlight, as if it was crying. ahhhh.
Re: the very worst ... - Mark (Brazil)
KB wrote:
>
> I'm afraid that WAS me. New bumper on a Datsun Sunny that I
> bumped in to while not looking where I should have been. But
> I was younger then - is that OK?


Mark. Summer of 76. KH250. Girl in short-shorts. Stationery Bread van with back doors open.

Need I say more ?
Re: the very worst ... - ian (cape town)
Mark (Brazil) wrote:
>
> Mark. Summer of 76. KH250. Girl in short-shorts.
> Stationery Bread van with back doors open.
>
> Need I say more ?

Looking at the buns, Mark?
Re: the very worst ... - Mark (Brazil)
> Looking at the buns, Mark?

Face down in them actually, with an irate bread-man and a bent motorcycle.
Re: the very worst ... - Darcy Kitchin
and the girl ??
Re: the very worst ... - Mark (Brazil)
goodness knows, wandering off into the distance giggling to herself, I shouldn't wonder.
Re: the very worst ... - Martyn, Back Room moderator
Not wrapped around your nose then? Brings new resonance to "The meat in the sandwich", don't it!
Re: the very worst ... - Dan J
Ah yes - Bus stop 50 yards from traffic lights. Very revealing poster of Demi Moore advertising the Striptease film. Very close to industrial estate. Concrete road went from being relatively unbelmished to almost black with various vehicles (including, I noted, lorries of all varieties) tyre marks. Dan J also added some lines too, right up to an inch behind a very worried looking Merc driver.

Police forced the advertiser to remove the offending advert after there was a pile up of 3 cars at the lights a week later :o) Wonder what they all put on the insurance claim form...
Re: the very worst ... - Dave Y
Most are execrable but one of the best was Audi, I think, with a Japanese technician complaining about the car guys leaving coffee on his CD drive. There was a small series of these - another good one was the humourless Swede? keeping a reporter away from an aircraft ejector seat.
Re: the very worst ... - Neil
This was, I think, for the VW Passat.

Compared to what's screened between the adverts, adverts are typically more entertaining and challenging than the programs.
Re: the very worst ... - Alwyn
I guess the adverts are the reason for the stations. Programmes are just a way of getting us to see the ads.

Why do I now feel as if every TV ad and kids programme is made by the Barbados Broadcasting Corporation?
Re: the very worst ... - Brian W
Mark wrote "Stationery Bread van ...... "
Was that A4 stationery (rice paper?) and was it stationary?
I hope it wasn't going along with its' back doors open!
Re: the very worst ... - Martyn, Back Room moderator
Brian W wrote:
>
> Mark wrote "Stationery Bread van ...... "
> Was that A4 stationery (rice paper?) and was it stationary?
> I hope it wasn't going along with its' back doors open!



Brian, ever heard the one about people who live in glasshouses? Look at your possessive apostrophe, then you can pick Mark up on his spelling!

Re: the very worst ... - Brian W
It's a fair cop, Martyn. You've found my weak spot.
Re: the very worst ... - Dave
M (BRM) "I do like the one in which the middle-aged guy admires the backside of the girl on a bike. Then dings his car. How many times could that've been me?"

I admire your confidence Martin, but I don't really think you'd attract that much attention on your bike.

;-)
Re: the very worst ... - Martyn, Back Room moderator
Ow! I asked for that!

But, come to think of it, those lycra cyce shorts....