Yuk, I saw a New Car freshener in a shop once, and smelled it out of curiosity, it didn't smell like new cars, it was a strange chemical smell, like the inside of a plastic factory?
I would rather they spent their time making the interior clean by shampooing the carpets, upholstery, headlining etc... and using a surface cleaner on hard plastics. No discernable odour at all.
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