Just when you think Toyota are beginning to get somewhere with their styling thanks to the handsome new Yaris and Corolla, they go and turn out this ugly looking thing.
It wasn't designed for us nor apparently the USA as supposedly it isn't going to be sold here or there.
They’ve never sold well here because they’re hugely overpriced compared to other markets and always has been even when you go back to the 80’s and the Land cruiser was always much dearer than a similar spec Shogun or Trooper. I think they’d be better aiming for volume than profit per unit.
Toyota Group currently #7 in volume in Europe with 6.1% market share & climbing having overtaken Ford. Aiming for 7% market share this year which would have them overtake Daimler (6.4%) & close in on BMW & Hyundai/Kia (both on 7.3%).
In individual brand terms Toyota is #4 in Europe so far in 2021 which puts them above BMW as an individual brand & very close to Mercedes in #3. VW are miles ahead (almost 2x) of any other brand in Europe in volume terms though.
I haven't seen figures for European/UK profitability but on a global basis they have margins that most volume automotive brands (incl. VW) would kill for & they are #1 by volume as well.
Edited by Heidfirst on 10/06/2021 at 17:03
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