That'll take some recovering of customer trust.
Looking at the Autocar report, it looks like the company is following the crisis management bible - immediate warning and recall, inconvenience existing customers as little as possible etc.
It's painful in the short term but pays off long-term. When Perrier had the contaminated water issue in the 80s and withdrew all of its products, sales increased after they sorted the issue and reintroduced sales.
In any crisis of this sort it's important to do EVERYTHING right from the moment the problem is reported, to give the reassurance that ALL the right steps will be taken.
Too often in the past, car makers haven't reacted publicly to the first report but only reacted to increasing external pressure as time goes on.
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