n/a - Nissan in serious trouble - FP

It seems from various media reports that Nissan is desperately trying to find a way out of financial disaster. Apparently Renault is thinking of pulling support, 9,000 jobs have been cut globally and its CEO has taken a big pay cut.

One further reason being cited is Nissan's failure to offer a decent range of hybrid vehicles.

n/a - Nissan in serious trouble - SLO76
That and they’ve lost their reputation for reliability in Europe by building essentially rebadged Renaults over the last 15yrs or so. b***** shame as Nissan have built some brilliant cars over the years, from K11 Micra through 200 SX, 300ZX Twin turbo, 240Z, Sunny/Almera GTi, Skyline GTR and Primera Mk I.

Sadly they haven’t kept up with trends and allowed their EV head start to falter. The new Ariya isn’t up to rivals, we looked at them with a view to taking one on salary sacrifice lease via SWMBO’s work but we found the boot was tiny for a large family car, smaller and less practical than the smaller Leaf.

Edited by SLO76 on 01/12/2024 at 12:45

n/a - Nissan in serious trouble - daveyjp

The e-system used for hybrids is not getting good reviews or favourable reports for reliability or longevity.

How things change. My grandfather was an early adopter of Datsuns, buying his first in the mid 70s - a 2.0 Laurel because the Ford Cortina he bought brand new was a rusting hulk after 18 months. He remained loyal to the brand for decades becuse they were cheap to buy, own and were so reliable.

His last was a Bluebird which he bought new and it did well over 100,000 miles with no issues.

Renault should have become Nissan and rivalled Toyota in Europe. Unfortunately Nissan became Renault.

n/a - Nissan in serious trouble - Adampr

Strange really, as Renault are offering some of the best cars they have in decades (and a few weird ones). I suppose they've just decided to let Nissan whither and die.

n/a - Nissan in serious trouble - mcb100
Nissan were on the point of bankruptcy in 1999 when the alliance was founded, with Renault investing $3.5 billion in Nissan. By contrast, Nissan only took a 15% stake in Renault after they’d emerged from financial peril.
n/a - Nissan in serious trouble - Lee Power

I remember John Cadogan did a couple of videos on Nissans e-Power system when it first launched & highlighted how inefficient it was plus had concerns for its long term durability, especially the over worked battery pack.

n/a - Nissan in serious trouble - JonestHon

I had two or three Mk1 Almera's, brilliant reliability but the tin worm got the better of it. What else can they do really? Changing CEO, seems to be the usual option. I see that Carlos Tavares is unemployed tonight.

Edited by JonestHon on 01/12/2024 at 22:05

n/a - Nissan in serious trouble - Ethan Edwards

They seem to have had managerial troubles since Carlos Ghosn...er departed. Eventually it is reflected in the product.

Edited by Ethan Edwards on 01/12/2024 at 22:12

n/a - Nissan in serious trouble - movilogo

Stellantis CEO stepped down due to poor sales

n/a - Nissan in serious trouble - Warning

They are going to be struggling on a number of fronts. Brexit is one of then. The irony is that Sunderland was on the highest places which voted for Brexit.

They are dealing with challenge due to that. Trump in the US, is not going to allow free trade with the UK. So they cannot export cars to the US.

n/a - Nissan in serious trouble - nick62

They are going to be struggling on a number of fronts. Brexit is one of then. The irony is that Sunderland was on the highest places which voted for Brexit.

They are dealing with challenge due to that. Trump in the US, is not going to allow free trade with the UK. So they cannot export cars to the US.

I get the impression the British public in general really have no idea how damaging Brexit has been (and will continue to be). As an importer/exporter with a small business, I can categorically say it's an unmitigated disaster.

The fact the new government won't even discuss the subject for (I assume) not upsetting the working class who voted for this utter c***show in the referendum speaks volumes.

n/a - Nissan in serious trouble - Engineer Andy

They are going to be struggling on a number of fronts. Brexit is one of then. The irony is that Sunderland was on the highest places which voted for Brexit.

They are dealing with challenge due to that. Trump in the US, is not going to allow free trade with the UK. So they cannot export cars to the US.

I get the impression the British public in general really have no idea how damaging Brexit has been (and will continue to be). As an importer/exporter with a small business, I can categorically say it's an unmitigated disaster.

The fact the new government won't even discuss the subject for (I assume) not upsetting the working class who voted for this utter c***show in the referendum speaks volumes.

The problems with Nissan are not mainly due to Brexit (it wasn't done well - deliberately scuppered), given many car manufacturers, including the entire Stellantis, where most of its brands produce outside of the UK and only Vauxhall's ailing re-badged vans are made (not for long) in Luton.

The problems are those caused by the pandemic and the two wars (huge spending---> inflation / shortages), general economic woes and governments worldwide $tupidly ploughing on or even accelerating the transition to EVs when it was obvious to a blind man than such plans needed to be scaled back considerably for many reasons, which have been gone into on the EV thread and others many times now.

The same problems are happening all over the developed world, not just in the UK, where sales on Nissans are still a good deal higher than in many other countries. John Cadogan has reported many times on how Nissan are doing poorly over there, and Frankly Renault aren't exactly doing well themselves and especially outside of continental Europe, and nor are Mitsubishi (cars), who effectively pulled out of the UK in 2021 but barely sold any for the 10 years or more before.

Nope - its (MHO) as SLO says - a poor quality product line-up that are mostly copies of Renaults, and where they no longer are an innovator even in EVs.

Ironically, and in spite of our current 'Prime' Minister's attitude towards the incoming US President, I suspect L'Homme d'Orange will be quite favourable as regards a free trade deal with us (maybe too late for the Nissan plant), unlike our supposed 'friends' from the other side of the Channel.

n/a - Nissan in serious trouble - Xileno

I was thinking similar, it's not all but is mostly down to a poor product range. I think we will see more of this to come, the Chinese have come from almost nowhere to being EV dominant in not many years, imagine where they will be in another five, let alone ten. There will be more mainstream casualties, I don't think Nissan will be the one and only.

n/a - Nissan in serious trouble - Adampr

I don't think those of us in the UK have really got a perspective on how Nissan is doing. In 2022, the Nissan Qashqai was the most popular car in the UK. That was mostly a reflection of not needing to import them at a time when nobody could get new cars from abroad, but it was consistently in the top 10 in prior years. Contrast that to the almost completely identical Renault Kadjar, which was....not as popular.

People inexplicably by Jukes all the time too, so I can't see that Nissan is a particularly unsuccessful brand in this country. Evidently they have much bigger problems elsewhere that we don't know about

n/a - Nissan in serious trouble - Engineer Andy

I don't think those of us in the UK have really got a perspective on how Nissan is doing. In 2022, the Nissan Qashqai was the most popular car in the UK. That was mostly a reflection of not needing to import them at a time when nobody could get new cars from abroad, but it was consistently in the top 10 in prior years. Contrast that to the almost completely identical Renault Kadjar, which was....not as popular.

People inexplicably by Jukes all the time too, so I can't see that Nissan is a particularly unsuccessful brand in this country. Evidently they have much bigger problems elsewhere that we don't know about

What can't be good for Nissan is how many Jukes seemingly very quickly appear back on dealership forecourts as PXes. The first gen car was, IMHO, an awful car all around, but especially the styling; the second gen one was a definite improvement in that department, having borrowed many exterior styling cues from the last of the Micras.

Everything else though, well...

A brand cannot survive based just on sales of one car (the Qashqai - not that many Leafs now sold with all that competition). A real shame if they (Nissan) do 'go to the wall' (more like Renault throwing under the bus, given their 'influence' did not make them [or Mitsubishi for that matter] any better, certainly in terms of build quality or in many cases, handling [for their standard cars]).

I can easily see half a dozen (possibly more) 'brands' going the same way over the next 5 years if governments don't dramatically scale back their EV switchover plans, especially the mandate sales levels and swingeing fines for missing them.

Note on this front (applies just as much to the EV thread as this) that it is now being reported that many makes are now both offering huge discounts (£10k+) on EVs and simultaneously limiting the supply of petrol-engined cars to artificially keep the percentage of EV sales up to meet their mandated targets, because doing so is still cheaper than the fines per car if they don't.

They surely can't sustain this for long, especially with so many already feeling the effects of general economic woes which likely were already on the way, but were significantly worsened by the pandemic and Ukraine War / restarted Middle Eastern conflicts.

n/a - Nissan in serious trouble - Warning

the Chinese have come from almost nowhere to being EV dominant in not many years, imagine where they will be in another five, let alone ten

From the videos I have seen of Chinese EV, they are producing some amazing looking products. The reason on the back peddling on EVs, is geopolitical, so we don't buy Chinese EVs.

Ford CEO admits he drives a Chinese electric vehicle and doesn't want to give it up
www.theregister.com/2024/10/24/ford_china_electric.../
n/a - Nissan in serious trouble - Orb>>.

Not part of the discussion but said governments have not grasped the problem with travelling after Brexit.

n/a - Nissan in serious trouble - Marlin1

As an importer/exporter with a small business, I can categorically say it's an unmitigated disaster.

You have my sympathies.

I have just retired from business banking working with a myriad of businesses that exported.

There have been so many lost contracts, reduced turnover, increased costs.

Classic example is a specialist CNC manufacturer. Lost their European custom base over night because the customers can't have down time if a replacement part is stuck in customs. They could not afford to set up a subsidiary in Europe but were doing rather nicely before Brexit and have now lost about 50% of their turnover and staff.

The trends spoke for themselves: month on month, export turnover to Europe has been hammered and the promise of exports to the rest of the world has not materialised.

Edited by Marlin1 on 06/12/2024 at 18:49

n/a - Nissan in serious trouble - Andrew-T

<< The trends spoke for themselves: month on month, export turnover to Europe has been hammered and the promise of exports to the rest of the world has not materialised. >>

I have no trading experience at all, but what beats me is that anyone imagined the turnout would be different, after a couple of minutes thought.

n/a - Nissan in serious trouble - nick62

You have my sympathies.

I have just retired from business banking working with a myriad of businesses that exported.

There have been so many lost contracts, reduced turnover, increased costs.

Classic example is a specialist CNC manufacturer. Lost their European custom base over night because the customers can't have down time if a replacement part is stuck in customs. They could not afford to set up a subsidiary in Europe but were doing rather nicely before Brexit and have now lost about 50% of their turnover and staff.

The trends spoke for themselves: month on month, export turnover to Europe has been hammered and the promise of exports to the rest of the world has not materialised.

Thank you.

Previously I could get an emergency repair turned round in 48 hours, now it takes upwards of a month!

It's OK for the big boys like arch Brexiteers JCB, who can throw millions at staffing the departments necessary to jump through the documentation hoops.

n/a - Nissan in serious trouble - Marlin1

It's OK for the big boys like arch Brexiteers JCB, who can throw millions at staffing the departments necessary to jump through the documentation hoops.

JCB and Dyson promoted Brexit. It hugely favoured them. Dyson then went to the Far East (initially Malaysia, but now Singapore and China I believe) to manufacture, taking tons of jobs from the UK. The afore mentioned countries have proper import routes to the EU and the rest of the world. I thought what he did was unforgivable.

The govt have the stats. Companies are obliged to report export stats periodically. The trends must be obvious. Why don't they publish them?

n/a - Nissan in serious trouble - Ethan Edwards

Ooh let's get an organisation that affects a whole 8percent of our economy set the rules for the remaining 92percent. That sounds sensible right?

If you can't run your business profitably without benefitting from a 20billion a year cost to the rest of us, then perhaps you need to quit.

n/a - Nissan in serious trouble - Andrew-T

Ooh let's get an organisation that affects a whole 8percent of our economy set the rules for the remaining 92percent. That sounds sensible right?

There's little point setting new rules if they generate the wrong unintended consequences ?

n/a - Nissan in serious trouble - Terry W

The govt have the stats. Companies are obliged to report export stats periodically. The trends must be obvious. Why don't they publish them?

The trends are not obvious. Comparing trade with the EU for 2019 (before Covid and Brexit) and 2023 (the last full year):

2019 Imports £379m Exports £279m

2023 Imports £451m Exports £356m

Reality - Brexit may have created severe problems for small companies which find it difficult or uneconomic to deal with the mass of new regulation. In terms of overall economic impact on the UK there is limited evidence of a problem.

Personally I thought Brexit foolish and still see no obvious benefit. But the figures are there!

n/a - Nissan in serious trouble - Adampr

The govt have the stats. Companies are obliged to report export stats periodically. The trends must be obvious. Why don't they publish them?

The trends are not obvious. Comparing trade with the EU for 2019 (before Covid and Brexit) and 2023 (the last full year):

2019 Imports £379m Exports £279m

2023 Imports £451m Exports £356m

Reality - Brexit may have created severe problems for small companies which find it difficult or uneconomic to deal with the mass of new regulation. In terms of overall economic impact on the UK there is limited evidence of a problem.

Personally I thought Brexit foolish and still see no obvious benefit. But the figures are there!

Do you have the same figures in Euros? I'm wondering if the weakness of the pound is a factor

n/a - Nissan in serious trouble - Terry W

Do you have the same figures in Euros? I'm wondering if the weakness of the pound is a factor

Rate in 2023 was averagely £1 : Euro 1.16

Rate in 2019 was a little lower averagely £1 : Euro 1.14 except for the Liz Truss effect which dropped the rate to Euro 1.10 for few months.

Overall I don't think the exchange rate materially impacts the import and export figures - certainly not enough to change conclusions.

n/a - Nissan in serious trouble - JonestHon

These trade figures, are they take inflation into account? (2019 vs 2023).

n/a - Nissan in serious trouble - focussed

2019 Imports £379m Exports £279m

2023 Imports £451m Exports £356m

Are you sure the figures you quoted are in millions of pounds?

The figures in millions are more like the figures for a large PLC not a country.

More likely to be be in billions of pounds surely?

n/a - Nissan in serious trouble - Terry W

More likely to be be in billions of pounds surely?

Correct - apologies for being a factor of 1000 out.

n/a - Nissan in serious trouble - focussed

You have my sympathies.

I have just retired from business banking working with a myriad of businesses that exported.

There have been so many lost contracts, reduced turnover, increased costs.

Classic example is a specialist CNC manufacturer. Lost their European custom base over night because the customers can't have down time if a replacement part is stuck in customs. They could not afford to set up a subsidiary in Europe but were doing rather nicely before Brexit and have now lost about 50% of their turnover and staff.

The trends spoke for themselves: month on month, export turnover to Europe has been hammered and the promise of exports to the rest of the world has not materialised.

Thank you.

Previously I could get an emergency repair turned round in 48 hours, now it takes upwards of a month!

It's OK for the big boys like arch Brexiteers JCB, who can throw millions at staffing the departments necessary to jump through the documentation hoops.

I live in France and occasionally buy engineering tools and equipment from a supplier in the UK for delivery to me here in France.

Invoice value up to about £500 or so.

If I order online Sunday night, he ships out to me on Monday and it's usually delivered to me Thursday midday.

He is a small business and employs 9 people.

He uses DPD and it's shipped to me using DDP - "delivery and duty paid" -It doesn't sit in French customs for a month.

How it works is that his invoice doesn't charge me UK vat - he charges me the VAT rate of the country of delivery - which happens to be the same as the UK 20%.

He also charges the French import duty for the item, so there is no delay as DPD use a code on the consignment label so that it bypasses French customs.

All other shipping companies use the same system.

The shipper and DPD pay the VAT and duty collected to the french authorities.

There is also a system called DDU -"delivery and duty unpaid" -the duty and vat are collected from the consignee by an email and a card payment before it is released from customs, that takes longer - I don't use it.

n/a - Nissan in serious trouble - Marlin1

You have my sympathies.

I have just retired from business banking working with a myriad of businesses that exported.

There have been so many lost contracts, reduced turnover, increased costs.

Classic example is a specialist CNC manufacturer. Lost their European custom base over night because the customers can't have down time if a replacement part is stuck in customs. They could not afford to set up a subsidiary in Europe but were doing rather nicely before Brexit and have now lost about 50% of their turnover and staff.

The trends spoke for themselves: month on month, export turnover to Europe has been hammered and the promise of exports to the rest of the world has not materialised.

Thank you.

Previously I could get an emergency repair turned round in 48 hours, now it takes upwards of a month!

It's OK for the big boys like arch Brexiteers JCB, who can throw millions at staffing the departments necessary to jump through the documentation hoops.

I live in France and occasionally buy engineering tools and equipment from a supplier in the UK for delivery to me here in France.

Invoice value up to about £500 or so.

If I order online Sunday night, he ships out to me on Monday and it's usually delivered to me Thursday midday.

He is a small business and employs 9 people.

He uses DPD and it's shipped to me using DDP - "delivery and duty paid" -It doesn't sit in French customs for a month.

How it works is that his invoice doesn't charge me UK vat - he charges me the VAT rate of the country of delivery - which happens to be the same as the UK 20%.

He also charges the French import duty for the item, so there is no delay as DPD use a code on the consignment label so that it bypasses French customs.

All other shipping companies use the same system.

The shipper and DPD pay the VAT and duty collected to the french authorities.

There is also a system called DDU -"delivery and duty unpaid" -the duty and vat are collected from the consignee by an email and a card payment before it is released from customs, that takes longer - I don't use it.

I agree that when it works it works well and the opposite is also true for importing from the EU.

The issue is when it doesn't work. I had companies waiting as long as 6 weeks for goods to clear getting in to Northern Ireland, Ireland and the rest of Europe. These were reputable well run companies.

When you need a tool to keep your machine running or you lose production time, in those circumstances, you buy from within Europe.

(Most sales to Europe were DDP, other INCO terms as appropriate worldwide.)

Edited by Marlin1 on 11/12/2024 at 10:54

n/a - Nissan in serious trouble - focussed

As I was a regular customer of the company I mentioned, the owner asked me to be a guinea pig for a UK to France shipment, which I agreed to, this was the beginning of companies having to register to get an EORI number to register.

The first shipment went wrong and disappeared into the bureaucratic morass of the french customs system, it turned up a week or so later with me having to pay cash to the courier at my garden gate to receive my goods, despite the vat and duty having been previously paid at point of purchase, The company owner refunded me as agreed. What went wrong was that DPD messed up by using the wrong code number which meant it was directed to the wrong stream at customs.

He has had several shipments to the EU go wrong since then and it has always been the shipping company at fault. He now doesn't use DPD - now it's UPS.

n/a - Nissan in serious trouble - mcb100
Renault are up 34% on sales Jan-Nov 2024 vs the same period last year in the UK, with some very strong financials.

They’re obviously doing something right, as opposed to their alliance partners.
n/a - Nissan in serious trouble - Engineer Andy
Renault are up 34% on sales Jan-Nov 2024 vs the same period last year in the UK, with some very strong financials. They’re obviously doing something right, as opposed to their alliance partners.

Ah, but are profits up, and by what, and from what historical figures, particularly before the pandemic? Many car manufacturers have had a 'better' 2023-24 than the two years before, but then production was far more limited due to the lockdowns and knock-on effects such as logistics and shortages of parts.

Is Renault still part owned by the French government?

n/a - Nissan in serious trouble - mcb100
‘ Is Renault still part owned by the French government?’

Not since 1996.
n/a - Nissan in serious trouble - alan1302
‘ Is Renault still part owned by the French government?’ Not since 1996.

The French government has a 15% stake in Renault

n/a - Nissan in serious trouble - Simoncelli58

I was working as a quality inspector, when Renault bailed out Nissan, in plant, engine build, (machinine shop, cylinder heads, manifolds, collectors etc).

A pretty high tech place to work, no expense spared on equipment.

My job became very easy as the specs and tolerances were moved sideways.

Nothing much seemed to fail, and sc rap became almost non existent.

Every single person in that plant knew then that the writing was on the wall.

What was a very reliable, if a bit boring, product, very quickly gained a name for unreliability!

Remember the Micra timing chains? Or the dry solder problems on the throttle boxes?

Nissan (Renault) would take no responsibility for anything, as long as they could shave a few pence off costs.

Edited by mickyh7 on 10/12/2024 at 06:58

n/a - Nissan in serious trouble - Engineer Andy

That sums up the problems about many a car manufacturer, especially those that merge / get taken over by bigger firms: they rarely seem to get to the root of the problem, rather just use their own 'methods' of cost-cutting.

Nissan's original problem was, as you say, their cars were technically fine but mainly unexciting / not attractive, especially the Escort/Focus/Mandeo sized cars.

Manufacturers can often survive far longer if they sell attractive, exciting cars but which have design faults, because so many people buy cars for the prestige / image doing so projects, as well as the 'driving experience'.

That only goes so far, either when enough punters realise they've been sold a pup (for the money) and it was all hype about quality, and/or that sufficient numbers of significant (read expensive) product reliability failures are widely publicised (JLR), especially if economic hard times are on the horizon.

Almost all car firms are having serious difficulties at the moment for a variety of reasons - I can only think of Hyundai/KIA that (of the non-Chinese major players) is doing well globally. Nissan (and Vauxhall) may well be gone by this time next year if things don't go their way.

n/a - Nissan in serious trouble - alan1302

Almost all car firms are having serious difficulties at the moment for a variety of reasons - I can only think of Hyundai/KIA that (of the non-Chinese major players) is doing well globally. Nissan (and Vauxhall) may well be gone by this time next year if things don't go their way.

Toyota profits are up globally for 2024 and think Mazda are doing well...and 2024 figures for JLR are all up as well...even Nissans global figures were up - their issue it they have a huge debt which needs paying next year.

n/a - Nissan in serious trouble - Engineer Andy

Almost all car firms are having serious difficulties at the moment for a variety of reasons - I can only think of Hyundai/KIA that (of the non-Chinese major players) is doing well globally. Nissan (and Vauxhall) may well be gone by this time next year if things don't go their way.

Toyota profits are up globally for 2024 and think Mazda are doing well...and 2024 figures for JLR are all up as well...even Nissans global figures were up - their issue it they have a huge debt which needs paying next year.

As I said before, we have to check any increase in profits against what they were in the lead up years to the pandemic / Ukraine war times. It won't be that difficult to increase profits compared to mid 2020 - end 2022, given how low sales were back then.

What will be 'interesting' is to see what happens now that the EV quotas are beginning to bit and hard.

As some have already alluded to, I suspect many manufacturers have been artificially boosting sales figures (and thus profits on a short-term basis) by buying up their own cars (mainly EVs) via some longer-term credit plan and flogging them later second hand.

This could well mean a VERY hard landing over the coming years, because EV 'real' sales are not likely increasing / at the rate required to stay profitable, especially because it has been widely reported that many manufacturers are deliberately cutting back production/sales of ICE cars (including hybrids) in order to meet the otherwise impossible percentage targets for EVs, and applying huge discounts to many of them as well.

One thing to note is that both Toyota and Mazda (who have a technical tie-up to presumably reduce their costs) are amongst those selling the least pure BEVs in their line-ups, and thus will likely find it very hard to stay within the sales targets most Western governments have set, which means they'll either have to pay enormous fines, drastically cut production/sales of non BEVs or a halfway house version. Whatever they do, it won't come cheap.

n/a - Nissan in serious trouble - alan1302

As I said before, we have to check any increase in profits against what they were in the lead up years to the pandemic / Ukraine war times. It won't be that difficult to increase profits compared to mid 2020 - end 2022, given how low sales were back then.

I did that for you and they are all doing better than in 2019.

Toyota is bringing more EVs to the market so I can't see that they will have too many issues with meeting the sales targets - Toyota seems to be a very well run company and don't think they will have any issues with what's required of them. And you have to expect that the US where Toyota and Mazda sell a lot of cars the market will be less restrictive from next year and allow in more ICE vehicles.

n/a - Nissan in serious trouble - Ethan Edwards

Almost all car firms are having serious difficulties at the moment for a variety of reasons - I can only think of Hyundai/KIA that (of the non-Chinese major players) is doing well globally. Nissan (and Vauxhall) may well be gone by this time next year if things don't go their way.

Vauxhall Mokka-e is made in a Peugeot factory in France. They benefit hugely from shared R&D, lots of commonality in parts within the PSA group. They're sitting very pretty. What's been the issue is greed. Stellantis EVs are about 20% overpriced, eg the Astra EV which is very overpriced.

That said they've just launched a competitively priced Frontera EV that has a lot in common with the new Citroen EV. Reportedly it's a bit lacking in performance / Range, but it's a family car so won't be driven like your hairs on fire.

So it's an interesting time.

n/a - Nissan in serious trouble - Terry W

Press release Third Quarter 2024 Shipments and Revenues | Stellantis

  • revenues down 27% compared to 2023
  • volumes down 20% compared to 2023 suggesting price reductions
  • stock of 1330k vehicles represents approx. 4 months sales

They are a global company - their European volumes are ~40% of the total with the US as their major other market. The US is a bit of a disaster area compared to Europe which also has problems.

As it is their press release there are lots of positive noises about new model rollout and developments - I would take with a pinch of salt.

Their profits in earlier financial reports are ~5% of revenues - they could not sustain cuts of 20% in prices in the long term to be competitive. Current discounting is to shift high stock levels and raise some cash.

There are only two options to secure long term survival:

  • radical restructuring to reduce costs to become competitive with chinese
  • tariff barirers to protect their operations
n/a - Nissan in serious trouble - Manatee

I perceive Nissan these days to be basically undifferentiated and boring. Maybe it isn't just me. Once that happens they are prey to much cheaper producers in e.g. China. This probably isn't entirely rational, perception of brand is affected by many factors.

Memorable brands usually have 'halo' cars in the range, that don't necessarily sell in volume but are instantly recognizable and carry the flag. At the moment I can't think of such a car in the Nissan range.

Somehow Nissan has lost its identity for me.

n/a - Nissan in serious trouble - Marlin1

At the moment I can't think of such a car in the Nissan range.

Somehow Nissan has lost its identity for me.

They were market leaders in the small SUV sector with the Qashqai. Shame that they effectively gave the lead away to the competition.

And the Micra, once one of the first choices for novice drivers along with the Fiesta, seems to have lost its appeal.

Edited by Marlin1 on 11/12/2024 at 11:58

n/a - Nissan in serious trouble - Steveieb

The demise of Nissan seems to be happening at a time when Renault reliability seems to be improving. Perhaps they learnt this from the tie up with Nissan .

n/a - Nissan in serious trouble - Manatee

>>And the Micra, ... seems to have lost its appeal.

The Micra has been discontinued.

The Qashqai was popular, although I found them very cramped when I travelled in them. Can't remember when I last saw an X-trail.

My son had a very cheap leased Note for 3 years. Seemed OK to me, I couldn't really understand why they didn't have a better following. Similar to Renault Modus - maybe it was a Renault under the skin? Not that I mind Renaults.

En passant, one of the most fun cars I have ever driven was a Renault 4. Certainly on a per horsepower basis. I will always love them for that.

n/a - Nissan in serious trouble - Terry W

In 2023 Stellantis sold 6.3m vehicles worldwide. In 2024 this will reduce to ~5.0m.

UK brand sales to November 2024 are 271k - Nissan ~92k, Peugeot ~65k, Vauxhall ~73k, Citroen ~28k, Fiat ~13k. Alfa and DS are trivial.

Overall the UK accounts for 6% of Stellantis sales. Their woes extend far beyond the UK - that Nissan fail to deliver a worthy product for UK buyers is a small part of the problem.

What is interesting is that overall Stellantis sales in the UK are little changed from 2023 at 279k - Nissan ~82k, Peugeot ~59k, Vauxhall ~94k, Citroen ~28k, Fiat ~16k.

n/a - Nissan in serious trouble - Manatee

Nissan is not Stellantis is it? Have I misunderstood? I can't keep up...

n/a - Nissan in serious trouble - Andrew-T

Nissan is not Stellantis is it? Have I misunderstood?

Not unless I have missed something somewhere ! It's PSA + Fiat + Vauxhall at my last count ?

n/a - Nissan in serious trouble - Adampr

Nissan is not Stellantis is it? Have I misunderstood?

Not unless I have missed something somewhere ! It's PSA + Fiat + Vauxhall at my last count ?

And sub brands like Alfa and Jeep. Not Nissan though, their gang is Renault and Mitsubishi.

n/a - Nissan in serious trouble - alan1302

>>And the Micra, ... seems to have lost its appeal.

The Micra has been discontinued.

The Qashqai was popular,

Last year in the UK it was 2nd best selling car so think it is still pretty popular...and the Juke was the 8th most popular and the Micra is due to return as an EV - assuming it will be based on the new Renault 5.

n/a - Nissan in serious trouble - movilogo

Nissan should introduce their popular models like Sakura in European market.

www.youtube.com/watch?v=KNK8Fwyy_Io

n/a - Nissan in serious trouble - Engineer Andy

Nissan should introduce their popular models like Sakura in European market.

www.youtube.com/watch?v=KNK8Fwyy_Io

I presume you're being ironic here.

It would probably sell less than the Cube, especially as its size (particularly the width) isn't exactly 'compatible' with the 'girth' of many a Brit these days. I don't think it'll win any awards for practicality (incl. boot space), styling or handling / performance either.

Only for slim people from the Far East.

n/a - Nissan in serious trouble - alan1302

Nissan should introduce their popular models like Sakura in European market.

www.youtube.com/watch?v=KNK8Fwyy_Io

I presume you're being ironic here.

It would probably sell less than the Cube, especially as its size (particularly the width) isn't exactly 'compatible' with the 'girth' of many a Brit these days. I don't think it'll win any awards for practicality (incl. boot space), styling or handling / performance either.

Only for slim people from the Far East.

The reviewer seems to fit and Smart cars have sold here despite being very small so can't see that as an issue and no cheap/city car is likely to win awards for practicality/styling/handling or performance - that's not really the point of them. They are cheap/low running costs for a single drive/couple - seem ideal for a lot of people especially as a second car.

n/a - Nissan in serious trouble - KB.

Bearing in mind the smattering of Renault based question marks above (and occasionally elsewhere, it has to be said) .... I would imagine there will be an enthusiastic following for the new Duster which is probably in the showrooms by now and would expect it will do OK, as the previous one has.

On the face of it though, if you wasn't a fan of French cars, and Renault in particular - for the reasons that are well enough known - then to buy a cut price budget Renault would be worse still in their eyes, but yet they have sold in respectable numbers, so someone is buying them.

I've occasionally asked myself if it was better, if buying new, to consider buying a more cheaply priced Dacia at list price (which is the norm) as opposed to something from a more "mainstream" company but at £3.000 off list price, thus bringing it down to where the equivalent Dacia might be.

Edited by KB. on 16/12/2024 at 12:48

n/a - Nissan in serious trouble - movilogo

With economy in reverse gear + push for EV pushing up prices of cars in general, cars are turning into luxury items than a necessity. Many people simply cant' afford cars anymore and number of multi-car households diminishing fast.

On this context, an affordable car will be welcomed by many.

n/a - Nissan in serious trouble - Halmerend
I must admit I bought my first new Nissan back in 2007 (a Qashqai) expecting a far more reliable product than I actually got. I think the security of Japanese reliability had become a myth by then. I quite liked the car but had numerous niggly issues with it.. I kept it for four years but got sick and tired of the time it spent being repaired. I probably would have had several Qashqais since then as I quite like all the models but my own experience of one and their perceived poor reliability record has put me off.
n/a - Nissan in serious trouble - RT
I must admit I bought my first new Nissan back in 2007 (a Qashqai) expecting a far more reliable product than I actually got. I think the security of Japanese reliability had become a myth by then. I quite liked the car but had numerous niggly issues with it.. I kept it for four years but got sick and tired of the time it spent being repaired. I probably would have had several Qashqais since then as I quite like all the models but my own experience of one and their perceived poor reliability record has put me off.

My perception is that Nissan has always been excluded from Japanese reliability, just Honda, Toyota, Lexus and Subaru really.

n/a - Nissan in serious trouble - Halmerend
Maybe Nissan would have been part of that community before the Renault alliance, I’m not sure. But I certainly thought it would be more bullet proof than it actually was.
n/a - Nissan in serious trouble - Halmerend
And I guess they can sell millions and millions of them but if they are selling them at a loss that’s not particularly very good for the business.
n/a - Nissan in serious trouble - alan1302

With economy in reverse gear + push for EV pushing up prices of cars in general, cars are turning into luxury items than a necessity. Many people simply cant' afford cars anymore and number of multi-car households diminishing fast.

On this context, an affordable car will be welcomed by many.

Are you sure? Just a look outside any housing estate you will see a lot of cars and traffic levels are all still very high anytime I venture out.

n/a - Nissan in serious trouble - movilogo

Car sales have fallen

www.goodcarbadcar.net/uk-total-auto-industry-sales.../

n/a - Nissan in serious trouble - alan1302

Car sales have fallen

www.goodcarbadcar.net/uk-total-auto-industry-sales.../

The last 2 years they have increased though:

2023

shorturl.at/YxFKp

2024 - up to November

shorturl.at/DidzE

And I think now as petrol and diesel only cars are getting older and EVs getting cheaper then sales will keep increasing.

n/a - Nissan in serious trouble + talking to Honda re merger? - Falkirk Bairn

www.bbc.co.uk/news/articles/cr56r74214eo

n/a - Nissan in serious trouble + talking to Honda re merger? - madf

Honda have no existing EV technology worth buying

Ditto Nissan..

A merger of two about to be hasbeens..

n/a - Nissan in serious trouble + talking to Honda re merger? - Steveieb

Thought they use the same technology in the new Civic and Qushqai known as e power ?

n/a - Nissan in serious trouble + talking to Honda re merger? - Ian_SW

Thought they use the same technology in the new Civic and Qushqai known as e power ?

E power isn't an EV, just a different name for a hybrid.

I don't think the Honda hybrid system is related to the Nissan EPower though. The Honda version works closer in principle to the Toyota and Kia/Hyundai hybrids with the engine driving the wheels directly at higher speeds.

n/a - Nissan in serious trouble + talking to Honda re merger? - Steveieb

Not sure if you are right Ian

Both the Nissan e power and the system used in the new Civic only is a petrol engine charging a battery which powers the electric traction motor.

Theres the similarity .

Nissan got into trouble with the ASA by saying the Quashqai was an EV . And had to retract .

n/a - Nissan in serious trouble - Engineer Andy

Car sales have fallen

www.goodcarbadcar.net/uk-total-auto-industry-sales.../

The last 2 years they have increased though:

2023

shorturl.at/YxFKp

2024 - up to November

shorturl.at/DidzE

And I think now as petrol and diesel only cars are getting older and EVs getting cheaper then sales will keep increasing.

EV prices are apparently being cross-subsided by manufacturers by bumping up ICE car prices and reducing profit margins.

They are also taking a huge hit by artificially reducing production of ICE cars so that their EV sales can 'meet' the percentage mandates by Western governments. To me, that's a recipe for many bankruptcies, except for state-backed manufacturers from China. Class.

Total sales are still well below the 2019 (and before) levels, despite big increases in the working age population of many Western nations.

Artificially manipulating the market for no actual gain for anyone except a few mega-rich and powerful people. Medieval serfdom here we come!

n/a - Nissan in serious trouble - Terry W

EV prices are apparently being cross-subsided by manufacturers by bumping up ICE car prices and reducing profit margins.

They need to if faced with a fine for selling too many ICE or not enough EV.

They are also taking a huge hit by artificially reducing production of ICE cars so that their EV sales can 'meet' the percentage mandates by Western governments. To me, that's a recipe for many bankruptcies, except for state-backed manufacturers from China. Class.

Chinese companies now offer excellent cars (performance, finish, gizmos etc) at a price well below that which European manufacturers can achieve. Folk vote with their wallets.

Some bankruptcies are inevitable amongst traditional brands unless they compete effectively. Alternative is tariff barriers to exclude Chinese manufacturers which simply drives up costs to consumers..

Total sales are still well below the 2019 (and before) levels, despite big increases in the working age population of many Western nations.

Covid - low mileage, uncertainty over ICE vs EV, at three years old cars are not obsolete. It is probably good less cars are sold - an in years to come fewer thrown on the sc*** heap.

Artificially manipulating the market for no actual gain for anyone except a few mega-rich and powerful people. Medieval serfdom here we come!

Depends entirely upon whether you value the environment, believe EV are the whole or partial answer. Blaming a few mega-rich is conspiracy theory nonsense.

Common ownership of cars has resulted in material environmental degradation - it is questionable whether this is sustainable in the future or whether a return to lower impact lifestyles is generally what awaits humanity.

n/a - Nissan in serious trouble - Engineer Andy

EV prices are apparently being cross-subsided by manufacturers by bumping up ICE car prices and reducing profit margins.

They need to if faced with a fine for selling too many ICE or not enough EV.

Then the (ill-thought-out, very bad) laws forcing them to do that and possibly bankrupting them or at least making the Chinese the dominant force in car making (leading to millions of job losses in the West) should be repealed.

They are also taking a huge hit by artificially reducing production of ICE cars so that their EV sales can 'meet' the percentage mandates by Western governments. To me, that's a recipe for many bankruptcies, except for state-backed manufacturers from China. Class.

Chinese companies now offer excellent cars (performance, finish, gizmos etc) at a price well below that which European manufacturers can achieve. Folk vote with their wallets.

Subsidising the global dominance and anti-Western efforts of the CCP who subsidise their products. "and that's a good thing"

Some bankruptcies are inevitable amongst traditional brands unless they compete effectively. Alternative is tariff barriers to exclude Chinese manufacturers which simply drives up costs to consumers..

Total sales are still well below the 2019 (and before) levels, despite big increases in the working age population of many Western nations.

Covid - low mileage, uncertainty over ICE vs EV, at three years old cars are not obsolete. It is probably good less cars are sold - an in years to come fewer thrown on the sc*** heap.

When did I say that three-year-old cars are 'obsolete'? COVID is over, despite what some might say, and the 'uncertainty' of ICE-vs EV is caused by the very berks in charge of policy-making and those pushing them ever further in that direction.

Artificially manipulating the market for no actual gain for anyone except a few mega-rich and powerful people. Medieval serfdom here we come!

Depends entirely upon whether you value the environment, believe EV are the whole or partial answer.

Forgive me, but IMHO that's straw man argument, given many components and processes involved with EVs over their lifespan are definitely NOT 'environmentally friendly' and certainly not ethical as regards the treatment of the humans involved. Neither, in my view, is transferring yet more wealth towards dictatorships such a the CCP.

Plus, many aspects of environmentalism are still very hotly debated, but regularly downplayed by 'greenwashing' and excluding many studies which concluded there was little to no credible evidence of man-made global warming or on the scale those pushing for the policies like rapid changes from ICE--> EV are using to get their way.

Blaming a few mega-rich is conspiracy theory nonsense.

With respect, that is just nonsense and yet more straw-manning. I would note that a certain British billionaire climate activist is current the driving force behind the current government's 'environmental' policies, the effect of which seems to be to make those not rich a lot poorer and with less influence.

Common ownership of cars has resulted in material environmental degradation - it is questionable whether this is sustainable in the future or whether a return to lower impact lifestyles is generally what awaits humanity.

Funny how that (stopping car ownership or other nice things) only appear to negatively affect those who aren't rich and powerful who can get around that by 'paying' (but still having a lot left over for other nice things).

Far more damage being done by:

  • Micro plastics;
  • Pollution from factories generally;
  • Pushing unproven 'green' tech costing taxpayers huge sums through subsidies that, despite promises to the contrary, never have lowered the price for heat, power and water/sewerage;
  • Large and sudden population and demographics changes;
  • Large and very significant social changes forced on populations without their consent;
  • Industrialised, heavily industrialised and processed food production and promotion whilst simultaneously jacking up the cost of natural, (especially) home grown farmed products (including via policies to drive ordinary farmers to stop and sell up to multinationals [guess who has huge stakes in them?]);
  • Not promoting healthy lifestyles and pandering to Big Pharma who IMHO are very likely in cahoots with Big Food and others to create problems (often out of thin air) they then tout to 'fix' but which are in reality a lifetime popping expensive pills, etc.
  • General reduction in real freedoms, including speech and ability to go about one's business without having Big Brother look over your shoulder with the threat of several things that could easily ruin someone for something innocuous or that is truthful.
  • Warmongers and the other 'industrial complexes' and 'globalist investors' who stand to benefit hugely at our expense, enabled by corrupt politicians, officials and journalists.

No, absolutely nothing else that is more important at the moment.

n/a - Nissan in serious trouble - Brit_in_Germany

Has that diatribe got anything to do with Nissan?

n/a - Nissan in serious trouble - FP

"Has that diatribe got anything to do with Nissan?"

Not really. But Andy likes to get astride his right-wing conspiracy theories and work up a lather about real or imagined difficulties with other opinions that don't align with his views, producing excessively long posts in the process.

At one point I might have challenged some of that, but now I just smile and scroll on by. I have much better things to do with my time.

Edited by FP on 21/12/2024 at 16:46

n/a - Nissan in serious trouble - Engineer Andy

"Has that diatribe got anything to do with Nissan?"

Not really. But Andy likes to get astride his right-wing conspiracy theories and work up a lather about real or imagined difficulties with other opinions that don't align with his views, producing excessively long posts in the process.

I was merely pointing out the many other things in the world that are far worse than owning an ICE car. And isn't the difference from what you and the MSM call 'conspiracy theories' about 6 months now?

Besides, I'd hardly call microplastics, documented pollution and huge levels of migration 'made up', nor are the causes (not just how much, but what we eat) of obesity and the rocketing of poor health at the same time as profits of the biggest players in the food and pharma industry are at record levels.

What would you call Western 'leaders' touting for war (often by proxy) that appears to funnel 'taxpayer donations' back to their own military manufacturers (rather like another recent 'event '), all the while hundreds of thousands of ordinary people are slaughtered for, what benefit, exactly?

Car ownership is well down on the 'bad' list.

At one point I might have challenged some of that, but now I just smile and scroll on by. I have much better things to do with my time.

Evidently not. A shame some people are so wedded to an agenda for so long that they cannot even contemplate being wrong. Oh well.

n/a - Nissan in serious trouble - Xileno

And on that note can we now return to discussing the original subject of Nissan and their problems rather than these contentious issues that are of tenuous relevance. They are more suited to the other forum.

Thanks

Mod

n/a - Nissan in serious trouble - mcb100
No idea how Nissan are doing globally, but their market share in the UK is up in 2024 over 2023 (from 4.64% to 5.18%), registering 93,845 cars YTD. They’re pretty much level pegging with Toyota, whilst alliance partners Renault are on 52,803.
Again YTD, Qashqai is 3rd best seller whilst Juke is 4th.
Those two account for 71,529 from a total of 93,845.
Their only other two cars are EV (Leaf & Ariya), so it’s looking like they’re on track to exceed the 22% EV target for this year.

Edited by mcb100 on 21/12/2024 at 18:11

n/a - Nissan in serious trouble - expat

The reason Nissan is in trouble is the same reason as why GM and VAG are. They relied on big sales in China and those have dried up. The Chinese are buying electric and local brands now. All the western car companies that had big sales in China in the past no longer have them now. All their investments in China are going to have to be written down or even written off.

n/a - Nissan in serious trouble - Sofa Spud

Today's news is that Nissan and Honda are planning to merge, which would also take in Mitsubishi. Not sure where that leaves Renault, which is not in the best of shape itself.

Edited by Sofa Spud on 23/12/2024 at 12:46

n/a - Nissan in serious trouble - madf

The market will end up with probably half the world's car makers ceasing to exist. A sign o managerial incompetence is failure to have a successful world wide business.

So that's Ford, GM, Stellantis, Renault, Honda, all gone as a minimum.

n/a - Nissan in serious trouble - alan1302

The market will end up with probably half the world's car makers ceasing to exist. A sign o managerial incompetence is failure to have a successful world wide business.

So that's Ford, GM, Stellantis, Renault, Honda, all gone as a minimum.

Don't forget there are and will be new manufacturers, especially from China such as Xiaomi who don't sell at all in the West at the moment but do have very big ambitions.

n/a - Nissan in serious trouble - Brit_in_Germany

Also, it was indicated that Foxconn had been considering acquiring Nissan but that has now been put on hold pending the outcome of the Honda merger suggestion.

n/a - Nissan in serious trouble - mcb100
‘ Not sure where that leaves Renault, which is not in the best of shape itself.’

I suspect that Renault would be happy to be out of the alliance with Nissan.
n/a - Nissan in serious trouble - Terry W

Honda Nissan deal now seems very likely, with any Nisan Renault relationship becoming history. Honda, Nissan and Mitsubishi merger to create global car giant - BBC News

n/a - Nissan in serious trouble - focussed

That's a recipe for impending disaster.

Honda are floundering having hitched their wagon to the all-electric four wheeled boxes train.

Mitsubishi have been looking for a life raft to cling to to save them from drowning for the last five years.

Nissan are just a bunch of lost souls looking for leadership and a place to hide.

Good bye - it's been sort of nice knowing you!

n/a - Nissan in serious trouble - Steveieb

Carlos Ghosm the former boss of Nissan has said that he doesn’t think the tie up will be successful

n/a - Nissan in serious trouble - Ethan Edwards

So that leaves Suzuki, Daihatsu? Subaru out on their own.

n/a - Nissan in serious trouble - mcb100
Suzuki have a platform (and model sharing) arrangement with Toyota, who own just under 5% of Suzuki, Daihatsu are wholly owned by Toyota, and Toyota own just over 20% of Subaru.

It’s all pretty incestuous…

Edited by mcb100 on 24/12/2024 at 16:57

n/a - Nissan in serious trouble - movilogo

There are several YouTube videos showing how bad is Nissan's CVT transmission.

Here is one example showing internals of their steel belt driven CVT.

www.youtube.com/watch?v=hnCDxf0uBDE

Same video also shows why Nissan's earlier automatic transmission (non CVT) was lot simpler and easier to repair.

These reports are from USA but I guess they used same Jatco CVT in Europe as well.

n/a - Nissan in serious trouble - RT

There are several YouTube videos showing how bad is Nissan's CVT transmission.

Here is one example showing internals of their steel belt driven CVT.

www.youtube.com/watch?v=hnCDxf0uBDE

Same video also shows why Nissan's earlier automatic transmission (non CVT) was lot simpler and easier to repair.

These reports are from USA but I guess they used same Jatco CVT in Europe as well.

The Jatco conventional automatic has always been regarded as more troublesome than the Aisin conventional automatic - but perversely Subaru used the Jatco as a basis for their 4wd conventional automatic with excellent reliability even under rallying stressses.

n/a - Nissan in serious trouble - gordonbennet

The Jatco conventional automatic has always been regarded as more troublesome than the Aisin conventional automatic - but perversely Subaru used the Jatco as a basis for their 4wd conventional automatic with excellent reliability even under rallying stressses.

As they say, everyday is a schoolday, didn't know the auto box in our Forester XT is a Jatco.

Having said that it's fitted with a spin on oil filter and is subject to regular oil changes both under Subaru maintenance schedule, mine too, hasn't given a moments trouble and if anything changing the oil is marginally quicker and easier than an engine oil change, as all gearboxes transfer boxes and diffs should be.

n/a - Nissan in serious trouble - Sofa Spud

That's a recipe for impending disaster.

Honda are floundering having hitched their wagon to the all-electric four wheeled boxes train.

It's those manufacturers that are lagging behind the transition to electric who will go to the wall.

n/a - Nissan in serious trouble - gordonbennet

That's a recipe for impending disaster.

Honda are floundering having hitched their wagon to the all-electric four wheeled boxes train.

It's those manufacturers that are lagging behind the transition to electric who will go to the wall.

Certainly be interesting to see who's winning and who's losing in the coming years, not something i'd bet the house on either way.