A local wag changed their range rover badge to read HANGOVER. Another added ASS underneath the SMART.
When I worked in a VW dealership, the current Golf GTI was the 115bhp 2.0 8 valve. Perhaps acknowledging the performance which, though adequate, hardly warranted the GTI moniker, these arrived to us from the factory simply badged Golf 2.0. During the preparation I would remove the 2.0 and replace it with GTI. As the GTI was 3 separate letters (rather than one badge), I nearly always had to fight with my instinct arrange them as GIT ;-).
I don't really see the point of badges (the owner surely knows what it is, nobody else needs to), and I also prefer 'clean' unadorned panels rather than being festooned with (IMO) unnecessary and fussy looking badges. But over the years, badges are basically bragging rights. The average driver of a particularly fast or fancy car now wants others to know, in much the same way back in the "old days", the driver of a Cortina Ghia wanted others to know that it was a Ghia rather than a Cortina L!
When working at a Saab dealer I prepared a 900 that had been bought by one of the mechanics. Because of the state of the paintwork I decided to remove all the badges before machine polishing it. Afterwards i only put the round Saab logo badges back on, one on the bonnet and one in the middle at the rear (leaving off the "SAAB", and "900i 16 valve" that went either side, as well as "SAAB" at either side of the clamshell style bonnet) before getting the mechanic to have a look. He agreed with my thoughts that it looked better without the extra badges.
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