What is life like with your car? Let us know and win £500 in John Lewis vouchers | No thanks
Land Rover Defender - Downmarket Defender - kiss (keep it simple)

Just spotted my first new Defender. Waitrose car park? Outside Harrods? School run? Nope, it was in the Aldi car park in Aylesbury. It looks like they have found their niche. I quite liked it actually.

Land Rover Defender - Downmarket Defender - _

Oooh.

Oneupmanship..

In Colchester the Volvo dealer is next to Aldi, and the Aldi car park is inhabited by Range Rover Velars and Vogues,Jaguars andI often see a Bentley Bentayaga ? and a stunning Red rolls. Plus the common or garden prolcars like mine.

Edited by _ORB_ on 06/10/2020 at 11:35

Land Rover Defender - Downmarket Defender - SLO76
It’s not my cup of tea at all. It’s just another gadget laden, overpriced, image led SUV that’ll rarely see anything more challenging than Tesco’s carpark. It certainly won’t be seen still earning its keep on farms at 20yrs old like the original.
Land Rover Defender - Downmarket Defender - Andrew-T
It’s not my cup of tea at all. It’s just another gadget laden, overpriced, image led SUV that’ll rarely see anything more challenging than Tesco’s carpark. It certainly won’t be seen still earning its keep on farms at 20yrs old like the original.

Yes. I don't mind all that nonsense so much, but they do clog up the roads for the rest of us with prolecars.

Land Rover Defender - Downmarket Defender - daveyjp

I've seen a few and had a better nosey at one last weekend. A friend turned up at rugby in one, it was another courtesy car as the dealer can't fix their 4 year old Range Rover which went in for a service,

They have had it two weeks, major suspension issues and an oil leak they can't identify, he is awaiting an offer of contribution as the repairs could be into thousands.

Needless to say he wouldn't want another Land Rover if it was free!

Land Rover Defender - Downmarket Defender - badbusdriver

Twice now (Autocar and Car magazines) I’ve read essentially the same road test including the new Defender. Pitted against two other ‘hardcore’ 4x4’s, the Merc G Class (G Wagon) and Jeep Wrangler. Both tests gave the victory to the Defender, which is no real surprise, neither of them mentioned the poor reliability (also no surprise).

I think I know who the new Defender is aimed at and (yet again, no surprise), it certainly isn’t the person who needs a hardcore working 4x4. All the electronics and gizmos, what use are they going to be to a farmer once they start playing up past the expiry of the warranty?.

Years ago I had a VHS video(!), the subject of which was the LR’s 40th anniversary. One owner commented that there was nothing on a LR that couldn’t be fixed with a big hammer and a length of baler twine!. And while the Jeep Wrangler has certainly passed beyond that stage of basic engineering, it is still very much an ‘analogue’ 4x4. Live axles on both ends, the different gearbox ratios being engaged by a lever. LR already cater for buyers who want comfort and refinement, so I’m not really sure why they felt the need to go in this direction with what is for many, an icon.

This brings me back to who the new Defender is aimed at. I have a customer with a Defender, it is black, has all the bars and roof racks, has the aggressive off road tyres on polished aftermarket alloys. Oh, and it is always immaculately clean. This, I suspect, is who it is aimed at, someone who likes the image of such a car, but wants it to drive like a modern SUV, and is unlikely to ever go further off road than an overspill car park in a field!.

Each to their own and all that, but to me, there is nothing more tragic than a Defender like the one my customer owns!. It should ideally be in military colours, but it definitely needs to look suitably rough and ready. It should have bashes and scrapes on the bodywork, which it wears with pride. And under no circumstances should it ever be polished, the cleaning regime limited to hosing mud off the underside and a rudimentary going over of the bodywork using an old sweeping brush in a bucket of water.

Back to the road tests, and the G Class has very much kept the appearance of the old car (under the skin it has nothing in common with the old version). I do like the looks of it, and am glad they have not messed with the that, but I don’t like the interior, which is way too bling for my taste, and of course the price is ludicrous (though it is essentially hand built). I do like the Jeep though, it may be a bit crude on road, the interior quality is nothing to write home about, but it is an appealing car nonetheless. And bottom line is that I’d sooner have a Wrangler over the new Defender.

Of course, if I didn’t need the space, I’d have a Jimmy before the Wrangler any day of the week..............!

And I still find myself occasionally looking at Lada Niva’s (both new and used) on various websites showing cars for sale in other countries!.

Land Rover Defender - Downmarket Defender - alan1302

LR already cater for buyers who want comfort and refinement, so I’m not really sure why they felt the need to go in this direction with what is for many, an icon.

All comes down to sales and the type of car LR want to make - they are not looking at selling it into the same market as the old LR - same as when BMW reinvented the Mini.

Land Rover Defender - Downmarket Defender - Trilogy.

I've seen a few out and about since March. Just doesn't look right to my eyes. expect it gain some customers from Discovery (the last angular shape) owners, especially those who don't like the current ungainly Disco.

Looking forward to seeing the Ineos in the metal.

Land Rover Defender - Downmarket Defender - nellyjak

It will probably inflate the prices of the "old and proper" LR Defenders to even more ridiculous levels.

Land Rover Defender - Downmarket Defender - bazza

I live in a rural part of South Wales, ideal Defender country. There's plenty of money about here and an astonishing number of LR products on the driveway, it's almost obligatory! The farmers though, all use the Hilux pick up or equivalent, LR have lost that utility market and can't see them competing with the new Defender, it's not cheap enough nor likely robust enough.

Land Rover Defender - Downmarket Defender - FoxyJukebox

Please forgive me adding an odd observation on your para 4. There are 2 Defender owners around where i live. The shiny vehicles are driven solely by city men on their own without passengers in the front or the back . The wives are not allowed to have a go-but that doesn't mean they do without-one wife drives a GTI Golf and the other a new Mini .

Edited by Dogfuzz on 08/10/2020 at 13:27

Land Rover Defender - Downmarket Defender - Paul_1

Aldi - practical, no messing around.

Apt.

:)