Some great info here, thanks for the opinions which has helped.
FWIW, the Carwow dealer was appalled at how a well-known UK dealership had worked the hard sell on me. Firstly the salesman with moderate charm, then the finance manager taking over to negotiate the price he wanted me to pay, a kind of 'good cop, bad cop' routine to beat me into submission. Unfortunately for them, I am a stubborn old so and so...
The finance guy even tried to tell me the manufacturer "would not allow them to discount", even for volume sales (which they do have), that they had to get approval to go below a certain price etc, etc, they weren't struggling to sell cars, that was their best price, totally disbelieving I'd been offered 11% discount and so on. Total hogwash. He's been trained to negotiate to his figure, the public haven't been trained in negotiation.
But it was the pressure to shake hands (ugh, the thought!) there and then for a car I didn't really want, was £3k more than I had planned to spend and as I later found out, wasn't even in their group stock!! It was bordering on a con job, as I could have said yes, and then found out the holding dealer wouldnt sell to them. It would have made good film of how not to fall for the dealer charms when buying a car. I was so angry with my treatment as. customer - I've 2 cars serviced at this location - I wasn't going to waste my time showing them the Carwow offer. Their arrogance didn't deserve it.
The paperwork produced for an OTR price included GAP insurance and the Autoglym which bumped the price up by £1193. Do their customers have MUG stamped on their forehead? Moreover, if you have comprehensive insurance, most companies replace a written off with a new car in the first 12 months, so you dont need GAP in year 1. By law, there needs to be at least two days between the date you are given the cost (with details of the policy cover) and the day you buy the GAP insurance. This is to allow people have time to check the prices elsewhere and aren't bullied into buying by the dealers, but in my case it was a fine line.
So down at the Carwow dealer, he didn't push GAP, gave me an OTR price excluding GAP/Autoglym) that was a staggering £4,075 (11%) less than the other dealer's starting price after what was some really mild negotiation. He also added Autoglym FOC.
Dealer 1 had the opportunity to close the deal but by not shifting on price (for whatever reason) saw me walk out of the door and give £30k's worth of business to a rival.
Why are some dealers so arrogant, bordering on beligerent, when it comes to negotiating sales, especially when the customer has done their research? Car dealers really need to change their attitude.
While I cant name names - more's the pity - I'd recommend anyone contemplating a new car to at least explore Carwow. There's another part of the story, but that's for a time post delivery.
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