Sound advice from SLO76 as always.
I had a look over the Auris on the car-by-car section, and like you, was amazed at how cheezy, dated and poor the interior, especially the dash, looks. Whilst I appreciate Japanese makes spending more of the development costs on the 'oily bits' and electrics, you'd think they could make (as Mazda have done for some time and Honda, in the latest Civic in particular, are doing) a better fist of the interior - I'd pay a bit more if it meant them providing a more stylish (but still ergonomic and practical), higher quality feel interior/dash (presumably why Honda have really jacked up the prices for the new Civic [perhaps a bit too much]).
The exterior of the Auris isn't actually that bad, so it shows they do have some aptitude for styling. I just hope they don't follow the path of the latest-gen Prius, which in my view rivals the Nissan Juke for pug-ugliness. For me, its just a shame that the latest Civic exterior is 'too extreme' (looks like its already a modded car); the previous gen car looked better on the outside but bland (not as bad as the Auris) on the inside.
To the OP - if you do go for Mazda3, I'd choose the SE-L Nav version rather than a non-Nav model (worth the small extra amount and it'll be more desirable when selling on) and the Sport Nav (much firmer ride on the 18in rims and not any faster) as they are a good combination of a decent amount of kit and grip/ride quality through the 16in wheels and tyres.
One note of caution on the Mazda3 mk3 - it is quite a low car, lower than my mk1, so if you or other users have difficulty getting in/out of cars, that may be a factor not in its favour - best for all potential drivers and regular passngers to try it out (even getting in the back) first. Once inside, its fine, and to me has a better driving position that its higher-riding stablemates the 2, CX-3 and CX-5.
I whole-heartedly concur about keeping Japanese chain-cam cars regularly well-oiled with high quality stuff as recommended by the manufacturers, and on several occasions by HJ himself - doing so is what makes their petrol engines bullet-proof, often outlasting the bodyshell. No long-life servicing schedules - once a year or every 10-12.5k miles minimum to keep them in tip-top shape for over a decade, just replacing standard wear-and-tear items every few years.
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