I have been looking at buying a Hyundai i30 estate - the premium version. The target price on another website is £15,164 and the list price is £17,150. However, Hyundai have the 'trade-in, trade-up' deal where they will give me £3000 trade-in value for my old car, worth £750. The dealer I've been to has taken £3000 off the list price but says they can't discount any further, because the margin from Hyundai under the trade-in is only £300. Should I be getting £17,150, less trade-in of £3000, and then getting normal trade discount for buying a new car, ie £2000 discount down to £13,150? Or is the dealer being honest and, with the Hyundai deal, the dealer has nothing to work with for further discount?