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What advantages do Shell V Power and BP Ultimate fuel offer to users?

I have used Shell and BP petrol and diesel fuels for their higher detergent and lubricity respectively. Other than more power, what advantages do V Power/Ultimate offer to justify the higher price, compared to Shell Fuelsave, for example?

Asked on 8 November 2010 by HH, Plumpton Green

Answered by Honest John
V Power burns cleaner and better at lower revs, allowing the car to comfortably be driven at lower revs and thus improving economy that way. When one fuel is tested against another driven in exactly the same way, V Power will not give better economy. But when its advantages are properly used, it will.
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