So many people don't grasp that building a small car is in many ways harder than building a big one. Crumple zones are much harder to fit in, 3 cylinder engines are a real challenge in terms of NVH, you still have to fit ABS, ESP, catalytic converters, fuel injection systems etc just to pass the regulatory hurdles.
Small cars were cheap to produce in the old dys because they were flimsy and mechanically simple. Single barrel carburettor in lieu of fuel injection etc. Not an option any more.
New cars are a bargain when you consider what you're actually getting. If you can't stump up £10k+ for a new car then you can't afford a new car-it's your fiscal problem, not the OEM's problem. If you don't like it, try setting up your own car manufacturing company and see if you can do a better job. Ha ha!
A couple of years ago cars were regularly being sold for less than cost price. An untenable situation that meant that taxpayers ended up subsidising vanity purchases. I don't wish to see a repeat of that fiasco.
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