Be suspicious of anything within the bottom 15-20% of cost, above that there are some gems out there.
Nokian are very highly regarded winter tyre makers (Finnish iirc).
Vredestein were in the same position some years back - cheap and underrated, but as their name has been thrown about for the past few years as leaders in wet-weather tyres, there prices have crept up (and their tyre test results have perhaps dipped a bit!).
Prices are what the market will pay, and clever marketing has a lot to do with it.
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