I think I read somewhere that the Chrysler name would continue in the UK and Ireland, where Lancias aren't sold.
Fiat stopped selling Lancias here after the problems with the Beta (rust) and Gamma (undesirability). The Delta had a following, especially the Integrale, but it was never a mass seller. I believe the only Lancia which was really popular over here was the late 1930s Aprilia, which seems to have been a lovely car well ahead of its time..
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