Mitsubishi - Too Much Advertising

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Wed 5 Nov 2008 18:18
Too Much Advertising - dealer
Is it me or do you hear an advert for Mitsubishi at least every 30 minutes on commercial radio? Go on ebay and there they are again! Wherever you go theres an ad giving you huge discounts well beyond the norm.

Now I might be suspicious especially with suggestions that Mitsubishi have taken over the UK Importer, The Colt Car Company, but is this panic advertising?

I do understand that the manufacturer will have a vastly bigger advertising budget to Colt Cars but there still appears to be far too much especially in a shrinking market.

I'm sure that the Japanese will make a better job of things compared to the current management team who I notice have already started to 'drift' away to look after dealer development and the 'pensions' scheme!

Will this be a 2nd Rover situation, will these cheap cars be a nightmare to maintain due to a withdrawal or aftersales availability! I for one am starting to wonder!
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