I first came across this in 1985 when I was working as a van driver. Two guys in an Alfa Romeo with Italian plates stopped me as I was getting back into my van and offered me the "samples from a trade show" leather jackets. I must admit I was slightly tempted to buy one, but I had no cash on me and they also said they wouldn't sell me one, I had to buy them all.
I mentioned it to my father a couple of days later and he said, "Oh, the Italian jackets trick, I'm surprised you haven't heard of that before."
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