Jaguar to become an all-electric brand and no XJ

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Tue 16 Feb 2021 18:01
Jaguar to become an all-electric brand and no XJ - Metropolis.
www.coventrytelegraph.net/news/coventry-news/jagua...3

Electricity has not been a traditional strong point on Jaguars. I Pace was well received I admit.

But no more XJ. I wonder if I Pace is a new naming system. New models after that called the I Space and I Grace?
(space, grace and pace was such a great catchline).

Edited by Metropolis. on 16/02/2021 at 18:15

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Tue 16 Feb 2021 18:53
Jaguar to become an all-electric brand and no XJ - Xileno

They need to do something to differentiate themselves from the Germans. Jaguar volume is too low, economies of scale not large enough. All-electric might be the way. The problem they will face is Tesla with its vastly impressive network of chargers.

Harry's Garage has an excellent test of the I-Pace. Summary is basically the car is great but the non-Tesla charging infrastructure not good enough - yet. Then compare another of his tests of the Tesla and how ridiculously easy in comparison it is to get charged.

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Tue 16 Feb 2021 18:59
Jaguar to become an all-electric brand and no XJ - Metropolis.
Interesting point about the charging infrastructure. I think the way forward will be mandating common charging systems. We dont have petrol stations with pump nozzles that only fit certain brands of car, why electric.
Jaguar are only low volume because they cant sell, ruined their chances in the USA market with poor durability which Americans wont tolerate.
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