If you have the money you are at liberty to do whatever you want. You need no justification for buying a large fast car if that is what gives you pleasure. As a rational piece of behaviour it leaves a lot to be desired.
The growth in PCP and lease deals is to help dealers sell more cars to people who can't afford to buy outright. They are in the business of making money, not doing you favours.
Using a monthly cost somehow convinces the punter that it really isn't very expensive - £400 a month, no problem. Nothing to show for it after 3 years - but I can just start another contract with a new car.
But if you want a deal - buy a pre-reg for 25-30% discount or a one year old at 50%. Keep it for as long as it meets your needs - say 6 years. Cost each year for an entirely adequate 4/5 seat hatch at a list of £24k will be around £2k pa not £5k on a lease.
£3k a year after tax is not trivial to most - over 6 years of Ford Focus (or similar) ownership it will pay for a new kitchen, bathroom (or two), or a small extension. Or with tax relief (this may not last) you could increase your pension pot by about £25k
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