If it's a genuine VAG specialist with VW qualified techs (i.e. ex main dealer staff), who use genuine parts and the correct oil they will do an as good or better job. It's not always less money though, so worth getting quotes from both.
I was so unimpressed with the two Seat dealers closest to us, who seemed incompetent and disinterested in so many ways whilst we were trying to buy my wife's Leon, I wouldn't have wanted to use either of them for the servicing. This meant it was either travel 60 miles each way to the (very good) main dealer we eventually bought the car from, or use the local VAG specialist who is just down the road (which is what we did).
However, that specialist was a company we'd been using for years on older cars and prior to that I'd heard good things about them from work colleagues who also used them. I definitely had confidence they knew what they were doing and properly followed the correct schedules. I wouldn't have done the same with a company who claimed to be a specialist who I'd just found in the phone book or on Google.
Nothing went wrong with the car during the warranty period, so I never needed to try using the theoretical ability to claim on the warranty without main dealer servicing, and it's now 5 years old with 55k miles on the clock still with no issues.
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