Admin fees seem to be everywhere nowadays. I've just (after a lot of haggling and annoyance) renewed by breakdown cover with the RAC, and noticed that they have a (presumably) flat £37 'arrangement and admin' fee (the overall cost of the roadside/at home cover, before I haggled and with about 13 years no claims bonus) for an overall premium of around £85.
My 'negotiation' to lower the price generally wasn't going anywhere (I had [and told them, as I had done last year] a quote from Green flag for essentially the same level of cover [actually with a few extra items over RAC's level] for a TOTAL cost of about £63) as they disputed they quality/level of cover from their rival for the lower premium.
However, the second I mentioned that the 'admin fee' (given speaking to them only took me 5-10 mins) was, in my view, way too much for the level of work done on that score (especially as I was an existing customer and had all the relevant details), the chap dropped the price by 20% still about £4 more than the Green Flag quote, but the cover was due up 2 days later (and I had found out that their renewal notice letter was wrong saying their phone line was open until 8pm [I get free calls 7pm - 8am] on weekdays) and was on 'auto-renewal', so I didn't want the hassle of having to pay full price then trying to go elsewhere, just for the sake of £4 (I called their 'new business' sales line (which was free all day - 0800 number) the next morning and told them (politely but firmly) what I wanted.
Talk about poor customer service (I've been with them since 1998). Admin fees seem to be used by so many firms and organisations to mask price rises - my home contents insurance (not RAC) does exactly the same, and I have to go through the same process, magically getting a similar discount (often far more) by moaning and threatening to go to a competitor. When will firms learn that if you treat existing (and especially long term) customers the best (i.e. they get the best prices), then new customers see that (as long as its a good product) and WANT to buy the product, existing customers are happy and don't need to phone up customer services, reducing the costs by not needing so many staff in that and the PR/marketing departments, leading to more satisfied customers who do that work for them by word of mouth/internet review etc, leading to more custom and great profits.
Is this wrong?
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