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Shell V-Power NITRO+ premium - groaver

HJ is going to cream himself over this one! ;)

Shell Fuels Technology introduces new, game-changing premium fuel


New Shell V-Power NiTRO+ premium gasoline now available nationwide and is Shell's most technically advanced premium fuel ever produced.

HOUSTON – June 1, 2015 – Shell today announces it is offering an industry game changer new premium fuel. The new fuel, Shell V-Power NiTRO+ Premium Gasoline, is Shell's most technically advanced premium Shell fuel ever produced that provides customers across the country with the BEST TOTAL engine protection by offering superior protection against engine wear and unbeatable protection against gunk and corrosion.

"New Shell V-Power Nitro+ Premium Gasoline isn't just a breakthrough for Shell; it's an industry breakthrough in fuels technology," said Elen Phillips, Vice President, Shell Americas Fuels Sales and Marketing. "For most Americans, cars are essential to their livelihood and represent a huge investment. That's why our scientists continuously push the boundaries of fuels technology. We want our customers to know they are filling up with a premium gasoline that offers the best total engine protection they can get."

For the last two years, premium gasoline volumes and vehicles requiring premium fuels rose, despite the decline in industry gasoline sales. Recognizing the growing need for high performance premium fuels, Shell launched Shell V-Power NiTRO+ Premium Gasoline as a means of putting its customers' needs first.

The Shell V-Power NiTRO+ Premium Gasoline formulation contains a combination of two key cleaning agents that perform better than the single component in the previous Shell V-Power formulation. This innovation enables inclusion of a new, breakthrough component designed to help prevent wear in critical engine parts. The new premium fuel also helps protect critical fuel system components from corrosion, destroys gunk left behind by lower quality premium gasoline; it then acts like a barrier to protect against gunk, wear and corrosion.

Development of the new, innovative formulation came through the technical partnership between Shell and Scuderia Ferrari. This technical partnership with Scuderia Ferrari is considered one of the most technically advanced and successful in the history of Formula One racing, having resulted in 12 Drivers' Titles and 10 Constructors' Championships.

The Shell V-Power race fuel used in the Scuderia Ferrari SF15-T V6 power unit contains at least 99% of the same types of compounds used in Shell V-Power NiTRO+ Premium Gasoline.

For more information, visit www.shell.us/vpower or follow @Shell_OnTheRoad.

Shell V-Power NITRO+ premium - 72 dudes

The Americans love this type of hyperbole

Shell V-Power NITRO+ premium - mss1tw

The 'gunk' adverts on the screens at the Shell stations make me laugh.

I lose count the number of vehicles I see everyday pulled over dead due to cement-like gunk in the fuel system.

Oh wait, none.

Shell V-Power NITRO+ premium - Ethan Edwards

Having heard about this on the Toyota Hybrid forum. That using super unleaded gives 10% plus more mpg in Hybrids, I was skeptical. So I tried it in my Yaris HSD and found (for me) it's absolutely true.

Though my initial reaction to this, is it is 100% marketing BS. There's a small part of me that is at least curious.

Sadly it's uneconomical as it costs more than 10% more. So supermarket meths it is. Still got 75mpg the other day...best ever!

Shell V-Power NITRO+ premium - Hamsafar

said Elen Phillips, Vice President, Shell Americas Fuels Sales and Marketing

What does Head of Chemical Engineering in blending have to say?

Edited by Hamsafar on 07/06/2015 at 16:04