I have bought privately from time to time with success, but it's many years since I bought my 'main' car that way. I have never bought new. I have had success with cars from Fords of Winsford (a 'supermarket' with a good reputation) and also Motorite, a long-established unfranchised dealer in Northwich who invite Trading Standards to check on them.
To me, buying privately can save up to £1K on price, and also give you a far better idea of a car's history than someone who has hardly seen it before (depending on how honest they are). The main obstacle may be having a part-ex.
If you are prepared to travel, you may find favourable prices in other parts of the country. Last year my daughter advertised a 55-plate Golf Plus in east Cheshire, got only one reply, and sold it to someone from Kings Lynn, who said the 'cheap' price made it worth their while.
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