How reliable they are is another question, but tyres do now have noise ratings.
If the link works, here is a search for tyres in that size in ascending order of noisiness.
goo.gl/awrmIG
I think these are drive-by measurments but you might expect that to bear some relation to the racket they make in the car.
The Hankook Ventus Prime 2 are rated at 70dB, and the quietest at 66dB. That's about 1/3 less sound energy if I understand it correctly (unlikely!) but the perceived difference in loudness will be rather less that that - but possibly noticeable.
I don't think I'd count on a miracle cure, but if it drives you nuts it might be worth looking at the noise rating when you have to change them.
Sound insulation on the other hand can make a big difference to a car especially if it hasn't much to start with.
There are also huge variations in road surfaces. There was a stretch on the M1 north of MK, northbound that was so bad I was convinced I had a disintegrated wheel bearing when I drove on it shortly after getting a new, unfamilar car.
Edited by Manatee on 23/06/2014 at 00:24
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