I'm pretty certain that you have received a "parking charge notice" or something similar.
You are therefore dealing with an alleged breach of contract from a private parking company, who have invoiced you.
You may try the "£10 offer" by all means, but I bet they won't play. Some would advise you to ignore every communication you receive unless it's a court summons and then to to attend court to argue the signage was inadequate and/or the "charge" unreasonable.
In practice you may well never get a court summons, as a lot of these companies rely on the fear of their victims and their wish to get the whole business off their backs, ratcheted up by increasingly threatening letters. However, I don't think anyone knows for certain what the outcome would be.
I suggest you look at www.pepipoo.com, where you will get plenty of advice and some suggested letters if you are minded to be combative.
Incidentally, if you put TPS into the search box at the bottom of the home page you'll find plenty of discussion about this particular firm. (Apparently letters nos 3 & 4 in their sequence are headed Legal Action Pending - though whether they ever do take anyone to court is doubtful - followed by letters headed Debt Recovery and so on, all designed to make you feel vulnerable.)
On a personal note, I had a windscreen-attached Parking Charge Notice from APCOA in December; I made no response and I've heard nothing since.
Edited by FP on 10/05/2013 at 11:50
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