Taxis seem hugely expensive. From where we live to Bristol airport is £70 for 26 miles and 40-60mins depending on time of day.
If I drive it costs ~£7-8 for fuel return. Double to include tyres, servicing, depreciation, airport drop off charges etc.
Taxis have higher vehicle costs (hire and reward insurance etc) and unless they have a timely pick up will come back empty. Probably 2 hours working time elapsed.
I don't know what the taxi company take for bookings and payment administration - assume 20% of the fare. At a guess the driver/owner ends up with ~£20 per hour - hardly excessive.
Not dissimilar to train fares in many ways - two in a car are almost invariably cheaper than the lowest priced off peak advance fares. Full fares are ruinous.
That cars are the preferred transport choice outside major urban areas is no surprise. Public transport (including taxis) needs a radical rethink and changed technologies to ever be competitive.
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