The UK is no longer an important market for Toyota, Europe is.
UK product range has reduced in last couple of years, UK customers get less standard equipment & availability of optional extras.
No new Prius or Corolla Cross, the Camry & Corolla saloon pulled from sale.
What comes to the UK is decided by Toyota GB not Toyota Europe - the products are there for Toyota GB to draw from if they choose to, they just reckon that the potential sales of Prius, Camry & Corolla saloon in the UK don't justify it. Prius sales in the USA have been on a marked decline over the last 2 years, the relatively recent introduction of the hybrid drivetrain option for the Corolla there won't have helped. I would not be surprised if this is the last generation of Prius in this form (they may reuse the name though for something else).
Going by reviews that I have seen of Corolla Cross v RAV4 in North America Toyota UK may well have decided that they were too close & possibly would compete against each other.
Edited by Heidfirst on 17/08/2023 at 13:09
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