I'm wary of trying to be an expert after a few minutes cross checking a word's meaning on the internet but...
(A) it's 100% clear the word is used outside of the NHS and that (B) either you or the author of your article has misunderstood or (wilfully?) misinterpreted stuff.
So far as I can see heteronormative covers an implied assumption that everybody lives a heterosexual lifestyle. The prefix cis, I think, adds to that with the idea that we all do our heteronormative living in the sex we were assigned at birth.
Certainly, the term cisgender is used to refer to people who are happy to identify their gender as congruent with the sex they were identified with/assigned at birth and live by the norms of that sex.
That has diddly squat to do with whether folks are heterosexual/straight or not. I know plenty of men, identified as boys at birth, who are happy with that but avowedly and enthusiastically homosexual. I also know women, identified as girls at birth, who are are happy with that but are avowedly and enthusiastically lesbian.
If the sex you were allocated at birth and what you come to feel about the norms for dress, behaviour etc you want to follow ar not congruent that's a different thing from being homosexual/gay/lesbian.
I'd be mightily disturbed if an organistion charged with managing the nation's health/wellbeing hadn't an understanding of these things and the scientific vocabulary to describe them.
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