I've been thinking about the Grenadier recently, and have come to the conclusion that i have doubts over its success.
1, The market in the UK for heavy duty, hardcore, old school 4x4's with a separate chassis has pretty much disappeared. Now that Mitsubishi are pulling the plug, there is just really the Land Cruiser (Prado) J150, and how many of them do Toyota sell?. And the J150 is a relatively soft option compared to the 70 Series which is still available in Australia (probably other places too). The 70 Series would be a direct competitor to the Grenadier were it available here, not just in its mechanical layout and purpose, but also in looks (the 70 Series looks much the same as when it first appeared in 1984, and it didn't look modern then!). But the clincher is that Australia is RHD like the UK, so Toyota could bring it here no problem at all. Combine that with the fact that when Australian prices are converted to Sterling, they are in the same ballpark as the Grenadier. So the only reason for Toyota not to sell it in the UK is because they consider there to be no worthwhile market for it.
2, The other 'appeal' to the Grenadier is that it looks like the old LR Defender (unlike the new Defender). But is there really going to be enough buyers to shell out £40k+ just because of that?.
3, The choice of BMW engine, to me anyway, seems at odds with its no nonsense hardcore, utility image. It seems more aimed at appealing to buyers who just want a 'toy', rather than something which has to work for a living. The 3.0 diesel is making 250bhp, so is in quite a high state of tune and much higher than the 4.5 litre (V8) turbo diesel in the Land Cruiser 70 Series, which makes (a very unstressed) 200bhp.
As I said earlier, I don't doubt there will be buyers for it. But i'm not convinced there is a big enough market for a vehicle of this type in the UK. At the same time, in places where there is a market for them, I suspect having a relatively highly strung engine from a brand associated with performance and dynamics (rather than longevity of its powertrains) will put off buyers who actually need the type of 4x4 the Grenadier claims to be.
But we'll see, I am just thinking out loud after all!.
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