I was in a meeting with the senior leadership team of a very large UK car retailer recently.
They have been around decades, but the uncertainty as to the future of the car business was palpable, both short term and long term.
Some issues putting pressure on sales:
Covid and end of furlough
Changes to businesses. Fewer companies buying cars for execs to drive to meetings everywhere. Online meetings will now become more common.
More working from home, lower annual mileage, less desire to change cars
More end of PCP purchases, rather than upgrade, due to lower mileages and GFV being less than the value of the car.
Brokers and online purchasing mean fewer visitors to "glass palaces" to kick tyres. Why have them? (Look at Tesla as an example). Pricing is now so transparent spending hours negotiating a price is no longer what buyers want.
Brexit impacts.
Chip shortage
EVs. Uncertainty as to whether 2030 is set in stone, charging infrastructure and standardisation are far from agreed.
They believe EVs are far too expensive for mass market and they are still early adopter 'toys'. If there isn't a huge increase in more affordable models in the next 5 years they anticipate huge demand for petrol cars as 2030 looms. (None of them drove an EV!).
Impact on servicing once EVs becomes a mature market, Vehicles will report problems remotely, be updated remotely and flag up maintenance when required, not on mileage. That could be years between work needimg to be done.
This was in just a single one hour meeting! If those right in the middle of all this, with contacts with all major manufacturers, have these concerns what chance do we have of guessing where we will be in 3 years!?
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