I don't think this is a service I'd want to use. Putting aside the reservations mentioned above, and any concerns about the financial strength of the company, I find their website interesting for what it doesn't say. (I'm sure that their lawyers will have spent some time on it).
Bear in mind that you can't issue a contract which seeks to reduce the rights of the consumer under the law (in this case the Consumer Contracts Regulations). If you buy the car without visiting their premises ('distance selling') you have the right to cancel the contract for any or no reason at any time between making the contract and 14 days after it has been delivered to you. You then have 14 days to return the car. You can;t be charged for (standard) delivery) but at whose expense the car is returned has to be specified in the contract. There is also a specified time in which the refund must be made. Note that the website says within 5 working days after it has been processed. We've recently seen what that can mean with airline etc. refunds.
But the devil is in the practical detail ...
If you buy the car outright, title passes to you and you tax, insure and register it (V5). All to be undone if you return it.
If you acquire the car on HP/PCP as many/most will do, it gets more complicated. You do the finance contract online before delivery and pay a deposit. Title passes to the finance company. You decide to cancel the contract and return the car.The finance company would have to specify to whom it is to be returned, or if they are going to collect it, and make the refund (after deductions?)
All of this stuff would have to be specified in the contracts, which would mean many happy hours of pre-reading even if you can get hold of the contracts in advance.
Like so many things, it could all be ok if things go well. But if something goes wrong I think you could be in for a world of expensive misery.
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