We have all seen "fixed" advertising in famers fields usually underpinned by straw bales or knackered tractor - "Dual the A303", "Fred was innocent", etc etc. I understand planning permission is required for fixed bill boards although I suspect these have none!
That attached to articulated trucks is not "fixed" - they just start rhe engine if there is a bit of legal aggro. I've seen them used at other outdoor events - eg cricket to repeatedly show wicket and sixes to the crowd.
It may be that the Highways Agency or the police through regulation or law have some authority over this although it is not clear which laws. But I suspect it would largely fall into the category of too much aggro to be worth pursuing - especially if the outcome could be protracted and any penalties fairly trivial.
The money from this advertising could be significant, changed to reflect the time of day, weather, season, and I assume is clearly worth the risk even if not legal.
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