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The Beavis vs Parking Eye case was over an £85 parking charge for overstaying by an hour or so. The Supreme Court judgement of November 4th 2015 stated that this was not an unreasonable amount, but also that P.E. "could not charge a sum which would be out of all proportion to its interest or that of the landowner for whom it is providing the service."
So the position (as set by this precedent) is hardly clearer than it was before, but I would hesitate to suggest taking them on in the courts on the basis that the charge is unreasonable, unless they are trying to charge you much more than £85.
However, there are still many avenues that could be explored if you have the time and inclination.
As ever, Pepipoo is your aid; you may like to read the progress of a case involving Parking Eye here
http://tinyurl.com/zw8jbrz
The main point that emerges is that, legally, the landowner (the “principal”) can intervene at any point, so, as others have suggested, talking to the Asda manager, or the actual landowner (or their agents) from whom Asda and the others rent their site is the best first step, whatever else you decide to do.
Edited by FP on 14/12/2015 at 11:05
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