I'm sure you have lots of readers who renew their AA membership automatically via direct debit each year. When they get their renewal notice they should see how much equivalent cover costs on line for a new member. My renewal was for around £150, but when I logged on as a new customer I could get the same cover for under £100. For example they were charging me £59 for Roadside assistance when a new customer gets it for £28. I can't remember the last time I called them out - it was years ago. The irony is that the accompanying letter thanks me for my loyal long-term membership. Ripping me off with a rate 50% higher than a new customer is a great way of rewarding my Loyalty. When I called the AA, no one could give me an explanation. I just got offered a much lower rate almost immediately.