Audi is adopting the attitude that it can make much more from selling its cars in Russia and China than in the UK, so if UK buyers don't want to pay full list they can forget about an Audi. Audi is also encouraging buyers to accessorise their cars, often to the tune of £10,000 - £20,000. Remember, Sterling is down more than 30 per cent against the Euro and down something like 50 per cent against the Chinese Yuan. The Germans don't actually need the UK market any more.