We are looking to change our aging 3 Series BMW in the next couple of months and have been following with interest your views on the merits of the KIA cee’d and the Hyundai i30. Both cars seem to fit the bill with regards to costs (purchase and running), warranty, guarantee and versatility. However, I am a little confused. Are they the same car, give or take the front grill and the rear light cluster, or have I missed a trick? I am long enough in the tooth to remember the Austin and Morris 1100, the Riley Elf and the Wolseley Hornet etc that didn't have much to choose between them. I know that KIA offers a 7-year warranty, but Hyundai only 5. I expect that I am not alone in wondering why this Korean manufacturing giant has introduced two such similar models to the European market. I, and your readers, will be most interested in hearing your opinion of this marketing strategy.