Why do modern cars have colour-coded bumpers?

Can you explain to me why the motor trade is so keen to promote colour coded bumpers and side rubbing strips, to the extent that it is now very difficult to purchase a car (Peugeot and Citroen being honourable exceptions) that has the more traditional black versions? I'm told that colour coding makes the car more attractive to look at, but in this age of financial austerity, should sensible motorists not be looking for ways to reduce their running costs, rather than boosting the potential earnings of body shops?

Asked on 18 August 2010 by GRUMPYDUNDEE

Answered by Honest John
This is rhetorical because you have answered your own question. Instead of bumpers many modern cars have soft plastic fronts with progressively collapsible sections behind to cushion severe impacts.
Tags: bodywork
Similar questions
Recently while traveling on a country B road, a branch of a tree which extended about 50cm into the road, but which I didn't spot in time (I was travelling within the speed limit), damaged my passenger...
I have well maintained and garaged 21 year old Audi A3. It's going well at 100k miles and have decided to pay out for a big service with cambelt, water pump etc. It gets waxed 2 or 3 times a year but I...
My otherwise pristine 2017 Nissan Micra has developed degraded black trim on the rear side windows (one currently worse than the other). My usually helpful garage says nothing can be done without taking...